Formula One’s embrace of social media helps perfectly capture the weekend’s drama in Baku for all

It was a crazy weekend for Formula One.

Motor racing, when it’s at its most competitive can be one of the most thrilling sporting events out there – especially when the action takes place on a street circuit like it did this weekend.

The Azerbaijan Grand Prix in Baku saw one of the most thrilling races you’re likely to see in quite some time. That Lewis Hamilton came away with his first victory of the season is really just an important footnote to a race that had thrills, spills and epic moments.

As we’ve mentioned over the last few weeks, Formula One’s new digital strategy has allowed the official social media accounts and the teams themselves to take full advantage of their sport’s most crowd-pleasing moments and last weekend we saw the fruits of that initiative.

The most talked-about moment of the grand prix was naturally its most controversial moment. When Red Bull drivers Daniel Ricciardo tried to pass Max Verstappen on lap 40, both drivers collided – and damage sustained to the cars meant that both had to retire from the race.

When there’s a battle on the course and both drivers are concluded to be to blame you can be sure of controversy. But when they are teammates, it makes it so much worse.

Over the last few years in F1, we’ve seen rivalries spill over, sometimes involving teammates as with this weekend’s winner Hamilton and his former teammate Nico Rosberg.

But this time, as well as the anger and the overboil we saw with the Red Bull pair, we also saw a heartwarming moment where race winner Hamilton delayed his podium appearance to console his teammate Valtteri Bottas, who led after the restart but whose late puncture saw him retire and gift victory to his teammate.

We saw the agony, the fury and the joy of the sport all rolled into one weekend, and now that the rules on sharing images and video from races have been relaxed, fans can enjoy it all over again.

Indeed, looking at how the teams themselves reacted to the race and its incidents is one of the joys of sport. Post-game reaction is almost as important these days as the actual game itself and it’s important that fans get to see it.

This weekend, F1 fans got their wishes.

Despite their victory, Mercedes could see that this was a race where sentiment was going to come into play. Not only did their driver suffer a heartbreaking puncture, but Force India managed to get on the podium.

Mercedes were magnanimous in victory, but it was nice to see that one team was able to stay together and come out of the race celebrating as a team.

About author

Chris McMullan
Chris McMullan 597 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

You might also like

Covering the party: Liverpool’s social media accounts build up to another epic final

Liverpool’s social media channels build up to their biggest match of the season.

How the Champions League Twitter account adds value for sponsors

As the build-up to the Champions League final ratchets up, it’s the perfect time for the official account to add value for its sponsors.

How the European Tour is using digital media to shake up golf

Innovating with new formats and using social media to its fullest extent, the European Tour’s recent award-winning performance shows golf is perfectly suited to the digital world.