Tag "facebook"

Digital Sport London: The importance of Influencer Marketing in a changing world

Brands and influencers have worked together for years, but in a changing world where trust is becoming paramount, how can we ensure that they can continue to work together to everyone’s benefit?

The unintended consequence of the rise of OTT in sport

As live-streaming platforms start to snap up some of the biggest sports rights, the unintended consequence seems to be the rise of new ‘free-to-air’ possibilities.

The Open basks in the limelight as World Cup and Wimbledon memories fade

With few big sporting events to rival The Open Championship this weekend, the third golf major of the year will have the limelight to itself.

AS Roma are the first Serie A club to broadcast a game live on Twitter

There was a social media first this weekend as Roma streamed their own pre-season friendly live on Twitter.

Facebook win media rights Premier League football in Southeast Asia

Facebook and Amazon are gobbling up rights to the biggest sporting events – soon we’ll see just how good their broadcasts are.

MotoGP and Grabyo show the effects of a considered social media video strategy

MotoGP’s success with Grabyo and social media video shows rightsholders must understand there are two prongs of attack.

Another coup for Facebook as it buys up rights to Champions League games in Brazil

The speculation and innuendo around live-streaming giants knocking traditional broadcasters off their perch when it comes to snapping up rights to the world’s biggest sporting events is unending. It is

Instagram launches IGTV – how will sport react to the change?

Instagram has announced the launch of IGTV and the arrival of long-form video content on the platform – how will this affect sport?

England’s players fall well behind World Cup rivals on social media

England’s World Cup team lags behind its rivals when it comes to social media prowess.

Daily Digest: Real Madrid learning to think like a digital media company and DAZN to broadcast World Cup highlights in Germany

Real Madrid going from sports team to media company, Facebook allows live rewind and DAZN to show World Cup highlights in Germany.