Tag "facebook"

AS Roma introduce Botistuta – the club’s new chatbot

AS Roma’s new chatbot will answer fans’ questions about the team.

Value for Money: Putting a £ sign on social media posts with AI-driven platform Vensy

Our understanding of the value of social media is changing rapidly, but the next big breakthrough could be our ability to put a monetary value on each post.

What are the real questions we need to be asking about social media marketing

At SportsPro’s The Brand Conference the subject of social media marketing came up – and also one of the questions we should really be asking about social media marketing in sport.

Sporf’s Nick Speakman on the state of social media ahead of SportsPro’s TBC

SportsPro’s TBC takes place later this month, where Nick Speakman of Sporf will give his verdict on the state of the social media landscape.

La Liga aims to use its agility to upset the Premier League juggernaut

La Liga’s newest innovations are the league’s latest attempt at toppling the Premier League and attaining world domination.

Digital Sport London: The importance of Influencer Marketing in a changing world

Brands and influencers have worked together for years, but in a changing world where trust is becoming paramount, how can we ensure that they can continue to work together to everyone’s benefit?

The unintended consequence of the rise of OTT in sport

As live-streaming platforms start to snap up some of the biggest sports rights, the unintended consequence seems to be the rise of new ‘free-to-air’ possibilities.

The Open basks in the limelight as World Cup and Wimbledon memories fade

With few big sporting events to rival The Open Championship this weekend, the third golf major of the year will have the limelight to itself.

AS Roma are the first Serie A club to broadcast a game live on Twitter

There was a social media first this weekend as Roma streamed their own pre-season friendly live on Twitter.

Facebook win media rights Premier League football in Southeast Asia

Facebook and Amazon are gobbling up rights to the biggest sporting events – soon we’ll see just how good their broadcasts are.