VR/AR

Virtual reality used to improve concussion detection in NFL

Virtual reality has been making appearances in the world of American Football for some time, but there is a different use of this innovation which is catching peoples attention. The

Denver Broncos use Augmented Reality to engage fans and activate brand partnerships

Is AR the future? Probably. At least, that’s what the Denver Broncos seem to think. Their ‘Orange Herd’ app contains an Augmented Reality deature. Using it, fans inside their stadium,

BT Sport team up with Ericsson to bring Augmented Reality into your living room

Swedish technology company Ericsson have announced that BT Sport will be using their PIERO augmented reality software to bring their analysis to life. Thorsten Sauer, Head of Broadcast and Media

PSG launch Virtual Reality app for fans

French football giants Paris Saint-Germain have launched “FANSPARC”, a new app dedicated to offering fans an immersive experience of the club’s stadium, Parc des Princes. According to PSG, the app brings the PSG community and

Standard Chartered release stunning virtual reality tour of Anfield

Standard Chartered Bank have released a stunning 360-degree tour of Anfield. The video – narrated by club legend John Barnes – features a unique look at the stadium’s most iconic spots, capturing a

Virtual Reality work-outs have arrived, and they’re awesome

French Virtual Reality company Holodia have created a an immersive fitness experience, which is just as awesome as it sounds. The “Holofit” is the only product of its kind, and the

LeBron James launches his own Virtual Reality experience

NBA superstar LeBron James has released a Virtual Reality (VR) experience named “Striving for Greatness: An Uninterrupted Original” that takes fans through his training regime. In a 12 minute VR

Google Cardboard plunges us into Patriots training in Virtual Reality

Since October, which saw the first sports game broadcast in Virtual Reality by the NBA and Golden States Warriors, virtual reality technology continues to expand its presence in US sport. The most recent example

Portsmouth FC bring Augmented Reality to Matchday Programmes

Portsmouth FC are introducing augmented reality into the matchday experience for the 2013-14 season. Via a partnership with Blippar, Portsmouth fans will have the opportunity to view interactive video content from their matchday programmes.

adidas use augmented reality to help launch new Scotland kit

In a similar move that Mindshare used when coming up with a new way to help people interact with the Lynx ‘Angel’, adidas UK used the same technology to help fans get closer to their Scotland heroes.