Swedish technology company Ericsson have announced that BT Sport will be using their PIERO augmented reality software to bring their analysis to life. Thorsten Sauer, Head of Broadcast and Media
French football giants Paris Saint-Germain have launched “FANSPARC”, a new app dedicated to offering fans an immersive experience of the club’s stadium, Parc des Princes. According to PSG, the app brings the PSG community and
Standard Chartered Bank have released a stunning 360-degree tour of Anfield. The video – narrated by club legend John Barnes – features a unique look at the stadium’s most iconic spots, capturing a
French Virtual Reality company Holodia have created a an immersive fitness experience, which is just as awesome as it sounds. The “Holofit” is the only product of its kind, and the
NBA superstar LeBron James has released a Virtual Reality (VR) experience named “Striving for Greatness: An Uninterrupted Original” that takes fans through his training regime. In a 12 minute VR
Since October, which saw the first sports game broadcast in Virtual Reality by the NBA and Golden States Warriors, virtual reality technology continues to expand its presence in US sport. The most recent example
Portsmouth FC are introducing augmented reality into the matchday experience for the 2013-14 season. Via a partnership with Blippar, Portsmouth fans will have the opportunity to view interactive video content from their matchday programmes.
In a similar move that Mindshare used when coming up with a new way to help people interact with the Lynx ‘Angel’, adidas UK used the same technology to help fans get closer to their Scotland heroes.