Social Media

National Teams on social are already starting to share that World Cup feeling

The build-up to the World Cup is underway, and many national teams are already innovating on social media. Is this a sign of things to come?

Play-off Prep: Aston Villa and Fulham mirror each other’s Twitter build-up strategy

Aston Villa and Fulham build up to the play-off final with a similar Twitter strategy.

Covering the party: Liverpool’s social media accounts build up to another epic final

Liverpool’s social media channels build up to their biggest match of the season.

How the Champions League Twitter account adds value for sponsors

As the build-up to the Champions League final ratchets up, it’s the perfect time for the official account to add value for its sponsors.

How the European Tour is using digital media to shake up golf

Innovating with new formats and using social media to its fullest extent, the European Tour’s recent award-winning performance shows golf is perfectly suited to the digital world.

Wolfsburg and Lyon show football will do the talking at Women’s Champions League final

The Women’s Champions League final takes place on Thursday night – this time, the football will speak for itself.

Arsenal’s Emery announcement hints at a change in club mood

The announcement of Emery is different to the jovial and content-rich reaction to the recent Europa League semi-final draw.

Event of the season: F1 and its teams get ready for glamour of Monaco

The glitz and glamour of Monaco is upon us again. There are stunning images, idyllic videos and salubrious surroundings all over Formula One Twitter. Oh, and some build-up to the actual sport, too!

How the FA covered the Cup Final in a new social media tone of voice

The FA Cup social media coverage shows the FA is gearing up to the World Cup in the best possible style.

MLS and EA Sports team up to make FIFA 18 real

EA Sports FIFA and MLS team up again – this time to make skill games real!