Social Media

Alvaro Arbeloa teams up with Mambo FC to put YouTube team through its paces

The rise of YouTube football teams has seen Spain become the latest country to adopt the craze as it spreads through Europe.

The Philadelphia Phillies embark on an interesting approach to boosting players’ social media following.

Sport is now about prowess off the field almost as much as it is about winning on it, and the Phillies’ new move shows they get that.

Nike partner with Snapchat in innovative way to sell limited edition trainers

Nike’s latest use of AR brings in Snapchat in an innovative way to sell trainers.

The decline of Facebook Live leaves clues about the future of video on the platform

Facebook Live might be on its way out, but that might give us a clue as to where video is heading on the social media platform.

Man United use heavyweight Chelsea clash to promote YouTube partnership

Manchester United have launched a YouTube channel, and their push during the Chelsea game shows the power that both brands have.

Man City are even the best at celebrating trophies on social media

Manchester City’s social media celebrations were innovative as the club managed to involve the fans in new and exciting ways.

What other sports can learn from Table Tennis about how to approach China

Ahead of the ITTF World Team Cup taking place in the Copperbox Arena in London, Dan McLaren chatted table tennis and strategies for Chinese growth with Matt Pound, Head of Communications at ITTF.

Why the European Tour is a lesson in social media done right

The European Tour’s social media output draws a lot of praise, and this is why.

Man United launch YouTube channel and gain hundreds of subscribers per minute

Man United’s phenomenal success on YouTube proves that when you’re big, you don’t have to be agile.

Hot Topics: The Olympic Social, Fan-led Instagram and the Rise of Club Content

How digital content relates to fans was the main theme of this week as Instagram, the Winter Olympics and the Six Nations take centre stage.