Social Media

Eurosport teams up with Snap to engage younger audiences in the Olympic Games across Europe

Discovery Communications’ Eurosport and Snap, Inc. today reached a strategic advertising and content agreement that will deliver a new partnership for the Olympic Winter Games in PyeongChang 2018, bringing Snapchatters

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How Cricket Australia plans to be the number one digital resource for the Ashes

For cricket fans in Australia and England, the Ashes is as big as it gets. Sporting summers in Australia have long been dominated by international cricket, and in recent years,

Could Facebook’s newest feature speed up VR’s path to the mainstream?

Virtual reality (VR) has been on the doorstep of common use for a while now, but it has yet to make a real dent. The will seems to be there,

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Weekly Wrap: Atlanta Falcons and Minnesota Vikings up their social media game

This weekend, the importance of upping your game on social media was laid bare with some great examples from both sides of the Atlantic ocean. American sports have been innovators

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Man City show why using their players strengths off the pitch is important too

Injuries are the bane of the sporting life. No matter how much elite sportspeople are paid, no one likes to be injured: children growing up dream of playing, not looking

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Twitter’s new feature shows sport fans are still the main target group

This week, Twitter announced the launch of a new feature at the top of the platform’s timeline: ‘Happening Now’. This novelty will highlight events in real-time and allow users to

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PODCAST: What content creators need to learn about mutually beneficial influencer marketing

“In influencer marketing, the ROI is in delayed gratification, not instant gratification.” That was the theme of an interesting part of the discussion between Will Pyne of Brave Bison and

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New football report reveals how fans are moving from traditional media and sponsors are following them

This is a guest post by Jon Reay, Lead Strategist at digital media agency e3. A new report by digital agency e3 and sister innovation agency LSU highlights the widening

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Juventus team up with Netflix as we see the start of a new trend emerging

Netflix have teamed up with giants of Italian football Juventus to create an exciting series of documentaries about the club, launching early next year. The series will consist of four

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Barcelona’s revival on and off the pitch leads to innovation for everyone

This week, FC Barcelona have had a fairly innovative week on social media. It’s not been the easiest time the club has faced in its long and illustrious history. There