How football clubs are supporting their stars off at the World Cup

The World Cup is almost upon us. It is pretty much the only event which can usurp club football at the highest level, and the festival of football is a world away from those dull international breaks fans hate during the club season.

This time, though, it’s the clubs vying vainly for attention when all eyes are elsewhere.

From wishing their players good luck to covering the action almost like every other major sporting account on Twitter, clubs can get involved. But this time they’re more like a publisher or content creator than a participant, which is a strange position for them to be in.

Barcelona have pledged to cover all of their players’ fortunes at the World Cup on their own channels, providing fans with a one-stop shop to find the latest about all their club heroes.

Manchester City, too, are creating rich content about their own players, like the article below, arguing that Sergio Aguero will be crucial to Argentina’s hopes in the tournament – and when you think about it, the notion that the Albiceleste’s chances in Russia boil down to Lionel Messi is a little unfair to his teammates, especially when they have the talent of Aguero, Paulo Dybala or Angel di Maria.

Others are more content to just cheer on their boys from the sidelines.

Plenty of teams have representatives at the World Cup, and whilst their clubs will no doubt want them to thrive and succeed, they’ll probably also be mostly hoping that they don’t come back injured.

Roma, Tottenham and PSG – examples of tweets from each below – are different examples of clubs cheering on their players. Roma, as so much of their English-language Twitter presence does, act like a fan praising their goalkeeper. Meanwhile, Spurs and PSG are proud of their players’ exploits and their success in making the World Cup squads.

Arsenal are plotting a middle course, promising to look back over classic moments that Gunners players have had at previous World Cup tournaments.

Despite the fact that clubs have little or nothing to do with the World Cup itself, there’s still clearly plenty of chance for them to get involved in the action – and plenty of work to do for those working behind the scenes!

About author

Chris McMullan
Chris McMullan 723 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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