Opinion
Video games have changed the way football fandom operates – it’s time sport recognised that
Gaming has changed the way fans view football. It’s about time sport as a whole recognised the role it’s played.
Cristiano Ronaldo transfer will show how much digital reach equals financial revenue
Cristiano Ronaldo’s transfer to Juventus is justified by the numbers, but this will show how much power digital media has to drive revenue indirectly.
Carrefour’s Tour de France activation shows how brands should maximise their sponsorship
It’s usually a supermarket’s Twitter account, but for these three weeks it’s almost an official Tour de France account!
How The Open’s Twitter account tracked a dramtic final round
As The Open came to a compelling finale on a thrilling Sunday afternoon, the official Twitter account managed a hard day for social media coverage.
The popularity of Fortnite after just one year show how gaming is changing life – and sport
As sports dip their toes in the esports water, Fortnite shows what can be achieved in just one year.
Digital Sport Insider Podcast: DAZN aim to change the way boxing is watched in the US
Joe Markowski of DAZN speaks to Dan McLaren about the live-streaming platform’s entry into the US rights market.
The Open basks in the limelight as World Cup and Wimbledon memories fade
With few big sporting events to rival The Open Championship this weekend, the third golf major of the year will have the limelight to itself.
ICC’s partnership with Grabyo is a dream for clubs’ social media accounts
International Champions Cup partners with Grabyo to bring social media video capabilities to the competition.
Transfer announcement videos – the summer window so far
Last summer’s craziness has given way to a more understated approach this time around.
Ensuring the Gabba keeps its name would be sports naming rights done properly
Naming rights can be a sore topic in sport, but being sensitive can offer brands the greatest benefits.
