Opinion
No rest for Tour de France teams as social media chronicles the riders’ ‘day off’
It might have been a rest day, but the Tour de France was till very busy.
Candid shots of celebrating Didier Deschamps shows why the internet loves reaction videos
The France manager’s reaction to his team’s goals against Croatia are a purer form of a craze that’s taken over the internet.
FC Barcelona power ahead of the competition in the social media stakes
The La Liga club are a powerhouse on the pitch, and their own data shows how big a social media giant they are now, too.
Biggest club teams weren’t to be outdone as they tweeted the World Cup final
France and Croatia played out the World Cup final, but the club teams were never far away from the action.
Signing Cristiano Ronaldo From Real Madrid signing helps Juventus beat the Twitter Cull
After the Twitter Cull, did football clubs and players lose many followers?
Whatever happens in the World Cup final, Nike can already claim victory
On Sunday, for the first time ever the World Cup final will take place between two teams wearing Nike kits.
Why brands need to recreate the natural link between fans and players
Fans and players have never been further apart – it’s up to brands to create access to the stars and play up their role as the natural link.
England’s modest heroes give brands their biggest lesson of the World Cup
England’s modest but genuine stars show why brands need to look past social media reach when selecting players to partner with.
England’s official Twitter account mirrors the rollercoaster fan experience
England’s official Twitter account takes fans through the highs and lows of an ultimately heartbreaking night.
It’s Coming Home – the evolution of a movement as England reach the semis
Is it Coming Home? Richard Johnson analyses World Cup fever and how England fans have taken to the tournament on social media.
