Opinion

How digital media allowed West Ham to own the content around their new signing

How the signing of Jack Wilshere allowed West Ham’s digital team to create tonnes of content across all mediums.

Clashing with the World Cup: Wimbledon and the Tour de France take different approaches

Wimbledon and the Tour de France take different approaches to dealing with the World Cup.

West Ham and Newcastle use World Cup rest day to steal football’s spotlight

As the World Cup’s lull gives clubs the opportunity to take the limelight again, Newcastle and West Ham duly oblige.

Nike show why the biggest brands don’t have to scramble for World Cup limelight

Nike’s World Cup 2018 social media presence has been a winner despite its low-key approach.

How the FA ensure a likeable England team is presented in its best light

Wembley is not totally empty on a World Cup matchday – it’s here that the FA’s digital team are presenting England in its best light.

Two good, Two Bad: Brand Activations at the 2018 World Cup

A look at brand activations at the World Cup – some good… some not so good!

Facebook win media rights Premier League football in Southeast Asia

Facebook and Amazon are gobbling up rights to the biggest sporting events – soon we’ll see just how good their broadcasts are.

For casual observers and ardent fans alike: Previewing the Tour de France on Twitter

How the official Twitter account of the Tour de France has to keep ardent fans and casual observers alike happy for the next three weeks.

Facebook Watch signs up for boxing as Golden Boy Promotions looks for reach

Another day, another coup for Facebook – certainly when it comes to live-streaming sport. The social media platform has penned a deal with Oscar de la Hoya’s Golden Boy Promotions

Wimbledon: The Emporer’s new clothes show the power of branding

Roger Federer signs with Uniqlo – and the announcement shows the power of branding is still alive and well.