How The Open’s Twitter account tracked a dramtic final round

The Open Championship reached its end last Sunday, and the oldest of the four major championships in professional golf featured the return of one of the sport’s most iconic and polarizing players in its history.

Though he fell short of his goal of winning his first major since 2007, the world was captivated as Tiger Woods put forth his best tournament effort in recent memory, finishing tied for sixth with two others. After an intense and heavy four days of play, the Italian Francesco Molinari captured the Claret Jug, his first major victory, and a cool $1.89m of a $10.5m prize money purse.

Throughout the action, The Open’s Twitter account was keeping its audience updated on proceedings. It’s a difficult act to keep track all of action at once on Sunday afternoon at a Major – especially this one with so many players in contention – but The Open pulled it off deftly.

The official account not only shared updated videos of the golfers traversing the fairways and greens of the Carnoustie Golf Links but also showed some comedy game as well.

Sunday was really the ultimate stage for the The Open’s account, and it made the most of the vamped up audience it had. When it could have merely shared the leaderboards here and there and tweeted out a few videos, it also chose to share the tee times of the golfers and post some occasional stats.

Throughout the final round most eyes were tuned into Woods and Molinari – handily enough, the duo had teed off together. Woods sported his classic Sunday red Nike polo while in pursuit of the top spot. The American golfer carries with him a massive section of the golf fanbase, and when Tiger is on, so many more people are watching. The Open is keenly aware of this.

But despite actually vaulting into an outright lead after nine holes, Woods ultimately fell short of his fourth Open Championship thanks to a double bogey on the 11th. It allowed Molinari to sneak into the lead, along with Rory McIlroy, who was quite fired up after a gigantic eagle on 14.

But Molinari, who shot a 69 in the final round to finish at -8, captured the title.

Molinari became Italy’s first major champion, and the Open celebrated him and commemorated the Championship Golfer of the Year.

It’s all over for another year at The Open, now it’ll be interesting to see how the account keeps in touch with its fans for the 12 months in between.

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