Opinion

Google Cardboard plunges us into Patriots training in Virtual Reality

Since October, which saw the first sports game broadcast in Virtual Reality by the NBA and Golden States Warriors, virtual reality technology continues to expand its presence in US sport. The most recent example

PlayStation France launches ‘The Golden Joystick’ Competition

PlaySation F.C. FR launched last week the first edition of “La Manette d’Or” (“The Golden Joystick”), a trophy to reward the most beautiful goal of the year on PlayStation 4. The

Digital Sport’s Weekly Wash-up 04/12/2015

There’s a first time for everything – a sponsor on a NBA top After launching its new campaign featuring James Harden yesterday, Adidas has unveiled its NBA All-Star Game 2016 kits. As

LBJ’s video company gets a huge helping hand

Widely regarded as one of the best on the court, LeBron James can now claim to be up there with the best off it after Warner Bros. Entertainment and Turner

James Harden and Adidas present “Creators Never Follow”

On Wednesday, Adidas unveiled “Creators Never Follow” its new ad campaign featuring the brand’s new basketball ambassador, Houston Rockets superstar James Harden. The advertisement was created as part of Adidas’s

A third of agencies to include Snapchat in their Superbowl campaigns: Survey

Almost a third of current media planners, top agencies and brands are set to include Snapchat in their Super Bowl campaigns according to a survey conducted by social marketing technology company

Camp Nou naming rights up for grabs

The Champions of Europe FC Barcelona is working with US company Van Wagner Sports and Entertainment in order to secure a lucrative sponsorship deal for its stadium, the Camp Nou.

Premier Browser – changing the relationship between fans and their football club

The rapid evolution of technology has meant that the methods with which brands including football clubs have altered vastly. And while every entity is searching for that new tech that

Shanghai FC next for City Football Group?

A Shanghai City FC football club could be established sooner than later after two Chinese-based companies invested a reported US$400 million in City Football Group which owns Manchester City FC,

Dear Basketball: Kobe Bryant’s retirement is the end of a sports marketing era

On Sunday night, basketball superstar Kobe Bryant officially announced that, after 20 years spent on NBA courts in the Lakers kit, he will play his last NBA game on 13