LeBron James launches his own Virtual Reality experience

NBA superstar LeBron James has released a Virtual Reality (VR) experience named “Striving for Greatness: An Uninterrupted Original” that takes fans through his training regime. In a 12 minute VR

The New York Jets unveil a “Digital Sideline”

NFL’s New York Jets has seemingly penned 2016 as a year in which they allow fans to get closer and more personal with the NFL franchise after unveiling its plans for

Panasonic and Neymar Jr launch a new 360° experience

Panasonic has unveiled a new a 360-degree experience with FC Barcelona star Neymar Jr named “Crazy Skills” as well as a competition for budding freestyle football fans. Available to all

The top Digital Sport stories of 2015

AS Roma Crowdsource their website In what will almost definitely prove to be a precedent for other professional sports clubs moving forward, AS Roma took to the social media platform

FC Porto and Altice sign record deal

Portuguese football giant FC Porto has signed the largest TV broadcast rights deal in the history of Portuguese sports, breaking the previous record held by fellow Portuguese football club Benfica.

Nike launches it’s “Bring Your Game” campaign

Nike has unveiled its campaign “Bring Your Game” featuring seven of the biggest players in the game in time for the flurry of NBA and WNBA games over the festive

Sky Bet secures Football League naming rights extension

Sky Bet has secured the naming rights of England’s Football League until at least 2019 after signing a three year extension of its deal with the competition. The oldest professional

Ipswich Town named the best British Sports Team on social media

Championship side Ipswich Town has been ranked at the top of the British Sports Teams Social Media League Table which ranks British professional football, rugby and cricket teams according to

La Liga chooses its official smartwatch

In one of the more irregular sponsorship deals of the year, Samsung have beaten Apple to the punch with its Gear S2 smartwatch named the official smartwatch of La Liga

Digital Sport’s Weekly Wash-up 18/12/2015

The NBA surpasses 1 billion loops on Vine  On Monday night the NBA became the first organisation to surpass 1 billion loops on Vine. A very deserved achievement for the league