La Liga partners with Video Giant

After announcing that YouTube will stream the entire 2015/2016 Copa del Rey tournament except for the final, Spain’s premier football competition La Liga has signalled its intention to move toward digital

Canterbury become new British and Irish Lions official apparel sponsor

Clothing line Canterbury has become the official apparel sponsor for the British and Irish Lions 2017 tour to New Zealand after reportedly beating out big moving brand Under Armour in

Forget wearables… Body Cap introduces the Ingestible!

As sports data becomes one of the most in demand elements of the professional sports industry for the purpose of optimising sport performance, the industry is set to see a

Australian Telecoms company wins Premier League TV rights

Optus, an Australian telecoms company and a major sponsor of the country’s football league has won the exclusive broadcast and digital rights to the English Premier League. With companies not

Juventus gets heavy on fan engagement with JPassport

To celebrate its 118th anniversary, global football giant Juventus has launched a social media initiative aimed at bringing Juventus fans together and unite them under the same banner, ensuring that

Digital Sport’s Weekly Wash-up 30/10/2015

  KIA deal meaning sponsorship on all NBA Shirts on the way? The NBA has had a mammoth month in terms of digital and sponsorship news. This time it involves

The Rugby Revolution – the new Rugby YouTube channel with big plans

With football being so well served on the platform with the likes of Copa90, Football Republic, Football Daily and many more fan channels out there, fans are never far from the game. But the same cannot be said about rugby outside of traditional TV.

William Hill signs deal with Football governing body

British bookmaker William Hill has agreed a new four-year sponsorship deal with the Scottish FA despite their current agreement still having one year remaining. In addition to remaining the title

The FFA announce major Fan engagement department

The Football Federation of Australia has announced that it will establish a new Digital and Fan Engagement Department that will aim to transform the way the football governing body interacts with

NBA broadcast season opening match in VR

The NBA became the first league in history to broadcast a live professional sports game in virtual reality as the Golden State Warriors treated their fans to virtual front row seats