Lassa unveils FC Barcelona’s best kept secret

Turkish tyre company Lassa has used its partnerships with Barcelona’s football, basketball and handball sides to promote its product in a sleek new ad with the tagline “FC Barcelona’s best kept secret”.

Official tyre provider for one of the world’s biggest football sides, the advertisement includes superstars, Neymar Jr, Gerard Piqué, Luis Suárez, Ivan Rakitic as well as Turkish football star Arda Turan. It has also included Barcelona’s basketball and handball teams captains Carlos Navarro and Víctor Tomás in an ad that demonstrates the collective skill of the sportsmen.

The ad marks Lassa’s first ever global TV advertising campaign and will be broadcast across the Eurosport channels in 54 countries until May.

“Want It More”, the new global campaign from ASICS

Japanese sports brand ASICS has unveiled its new global campaign for 2016 named “Want It More”. The new campaign encourages all professional athletes, as well as amateur, to surpass themselves.

The latest campaigns from ASICS have been mostly focused on running. Now, as showed in the new film (below), the brand wants to provide more products in others areas, especially in fitness, training and team sports, notably rugby.

After buying Runkeeper, one of the biggest sports apps worldwide for tracking and recording fitness activities, ASICS has made its strategy clear in targeting other markets than just running.

LA 2024 teams up with Snapchat

After unveiling its logo for 2024 Olympic bid and the campaign “Follow The Sun”, the Los Angeles Olympic Committee has launched a partnership with Snapchat.

The social platform has created a series of special geofilters to promote the city’s application for the 2024 Olympics. Available only in the “City of Angels”, these geofilters are targeting Los Angeles residents in order to drum up support from the city itself, especially from the younger generation.

LA 2024 Chief Executive Gene Sykes is confident their arrival on Snapchat will widen its appeal to include younger people.

“If we had the honor of hosting the Olympic and Paralympic Games in 2024, it would provide LA and America with a platform for unprecedented youth engagement, inspiring healthy living and even greater social cohesion through sport,” he said.

LA 2024 is courting the Olympics Snapchat-style https://t.co/pemjrZHwlapic.twitter.com/5Ufurt3XYZ

— Los Angeles Times (@latimes) 25 February 2016

Pepsi Max creates the Blue Card 

PepsiCo, a UEFA Champions League partner, has launched a new campaign promoting Pepsi Max that features a collection of players including Sergio Agüero, James Rodríguez, Vincent Kompany, Alexis Sánchez and David de Gea.

With #MAXFOOTBALL, Pepsi Max introduces the Blue Card to “stop boredom in its tracks and unleash unexpected moments of fun,” according to PepsiCo’s Senior Vice President of Global Brand Management Carla Hassan

In addition to the ad, Pepsi Max has launched a digital activation to give the opportunity for football fans to win prizes including tickets to the quarter-finals, semi-finals and a trip to the Champions League Final in Milan on 28 May.

Via an augmented reality app, which will be launched next month, users will be able to scan a limited edition of  70 emojis on Pepsi Max bottles in Europe, to receive a notification to win the prize.