FC Bayern Munich set to revolutionise fan engagement

German football powerhouse FC Bayern Munich will embark on one of the most ambitious technological and content transformations in the world of sport, a project the club has dubbed “Digital 4.0”.

Gatorade changes it up with new emotive ad

After launching its global campaign “Moving The Game Forward” last November featuring a collection of ambassadors including Usain Bolt, Abby Wambach and Dwyane Wade, Gatorade has gone down the emotional channel

Sports TechPitch 4.5 – Entries Open!

Sports TechPitch 4.5 is a platform to enable startups specifically within the sport-tech industry from all across Europe to showcase their business proposition to a relevant wider audience, including VCs, sport industry professionals and experts, journalists, as well as other aspiring and successful sport and tech entrepreneurs

Digital Sport’s Weekly Wash-up 26/02/2016

Lassa unveils FC Barcelona’s best kept secret Turkish tyre company Lassa has used its partnerships with Barcelona’s football, basketball and handball sides to promote its product in a sleek new

Why has the Six Nations become the Shhhhhhh Nations?

The Six Nations is off but it all seems very quiet when it comes to brand activation. The silence is deafening as consumers wonder what has happened to the sport

NBA franchise is offering fans free mobile data

In an unprecedented move by any sports team and sponsor pairing, the Phoenix Suns in conjunction with US telecoms giant Verizon are offering free mobile data to people who buy

Under Armour varies its target in second wave of campaign

After launching the campaign “Rule Yourself” six months ago which included a collection of ads featuring Stephen Curry, Jordan Spieth, Misty Copeland and Tom Brady, US apparel brand Under Amour

Fans to get digital personalised club shirts ahead of Capital One Cup Final

The Football League is giving fans of both teams in the Capital One Cup Final this weekend at Wembley a chance to show extra support via their social media accounts.

Ronaldo surpasses 200 million social media followers

Real Madrid superstar Cristiano Ronaldo has become the first athlete in the world to hit 200 million followers across his social media channels including Twitter (40.7M), Instagram (49.6M) and Facebook (109.7M), according to

Is VR the future, or a fad?

Yes it’s that buzz word again. Virtual Reality or VR as its come to be known as. Look at any site on the internet and it’s hard to avoid seeing