Opinion
Chase and Curry in new endorsement deal
Golden State Warrior Steph Curry has signed a multi-year endorsement deal with US bank Chase as his profile continues to rise on the back of a stellar two seasons. Signing agreements
Digital Sport’s Weekly Wash-up 04/03/2016
Vans turn 50 To celebrate turning 50 this year, Californian skateboard brand Vans is organising a series of events across the world from 16 March through to March 19. Ten cities
Carlsberg recreates iconic moments from the Euros
Carlsberg has partnered with the F2 Freestylers in order to recreate iconic moments from previous Euros tournaments as part of their lead up to the tournament which starts June 10.
Steph Curry launches start-up to assist fan engagement
NBA golden boy Stephen Curry has followed in the footsteps of now-media mogul and fellow baller LeBron James and launched his own startup aimed at helping athletes optimise their social
French Football Federation launches “Proud to be Blue” campaign
To celebrate being 100 days out from the 2016 Euros, the French Football Federation has launched its “Proud to be Blue” campaign in support of the French national team. Proud
Shoe company ad unlocks shoes for the fastest runner
In what must rank as one of the more cooler stunts a sneaker brand has pulled off this year to date, Reebok has rewarded fast members of the public in
Charlotte Hornets host 90s Nickelodeon themed night
In a move that may become quite common as clubs look to engage more one to one with fans, NBA’s Charlotte Hornets threw it back to the 90s on Tuesday
Ball prediction technology tested during College basketball games
The NBA could take a strange new turn with startup company Sportstech developing an expansion of the current prediction technology that predicts in advance where a ball will land. Oregon-based
U.S. Soccer hails in new crest with new tech
The U.S. Soccer governing body has launched its new branding including a new crest logo via an interactive virtual reality experience. In taking somewhat of an unorthodox approach in launching
Liverpool FC unveils its own social portal
In a partnership demonstrating Liverpool Football Club’s endeavour to get social, it has unveiled a social portal named “LFC Xtra” built in conjunction with social network platform Vixlet. Available for iOS, Android
