Opinion
Chicago Blackhawks give back to the fans in new campaign
NHL team the Chicago Blackhawks has launched an interesting social media campaign #WhatsYourGoal in an attempt to reach more fans in a more unique fashion. Each Wednesday, the franchise has
Digital Sport’s Weekly Wash-up 19/02/2016
Nike terminates Pacquiao deal Nike has terminated its sponsorship deal with boxing superstar Manny Pacquiao following homophobic words from the Filipino. Recently, Pacquiao commented that homosexuals are “worse than animals”. Despite
NASCAR goes tweet crazy for the DAYTONA 500
NASCAR has unveiled a series of digital campaigns ahead of the running of its most famous race, the DAYTONA 500, a 500-mile long motor race which includes 200 laps. Known as
Fox Sports to stream live sport in VR
FOX Sports will usher in a new age of sports broadcasting after signing a deal with Next VR to broadcast live sport in virtual reality free of charge. Specific details
LA Dodgers to bring more premium music to their stadium
Dodger Stadium is set to get more musical after the Dodgers signed a multi-year deal with investment company Oak View Group (OVG). Formed by managerial and entertainment industry gurus Irving
Los Angeles launches logo for 2024 Olympic bid
The Los Angeles Olympic Committee has announced its logo and slogan for its bid as it attempts to bring the Olympics back to the United States for the first time
More shoe wearables set to be released
Just when you thought monitoring your fitness couldn’t get any more precise, the IOFIT has been released, smart-shoes that use pressure sensors in the shoes to communicate directly with an
A French Rugby club uses Tinder to boost fan engagement
For Valentine’s day, French Top 14 rugby side FC Grenoble Rugby launched an original digital activation using social dating platform Tinder. During the week before Valentine’s Day, fans were encouraged to
LeBron crowned NBA’s social media King
Following the conclusion of the All Star weekend, LeBron James has been anointed the NBA’s king of social media, registering a digital value of almost double his nearest rival. In
Digital Sport’s Weekly Wash-up 12/02/2016
33 custom emojis to cover the NBA All-Star Weekend Ahead of the NBA All-Star weekend which kicks off in Toronto over the weekend, Twitter has rolled out 33 custom emojis dedicated to
