Digital Sport Exclusive

Report shows Liverpool jump above Man City in Instagram table

Liverpool are the big winners as new report shows massive jumps in the Reds’ social media following.

Embracing change is the most crucial hurdle facing the sports industry today

James Massing of NFL International takes a look at the changing face of sports consumption – and explains why changes must be embraced, not resisted.

How football clubs are supporting their stars off at the World Cup

A look at how the biggest club sides are dealing with no longer being top dog during the World Cup.

The method in the Roma Twitter madness

AS Roma may not match the wackiness of their summer of madness last year, but there’s no doubt they’re getting even more daring on Twitter.

Premier League to have a winter break but proposal leaves little room for innovation

Premier League’s winter break poses a smart compromise to see players get a rest but to keep the show on the road for fans – but it leaves little room for innovation where other leagues can take advantage.

How Wimbledon maintains its social presence even when all eyes are elsewhere

A look at how Wimbledon is gearing up its social media content in anticipation of the start of the tournament.

You’ll Never Watch Alone – How football fan behaviour is changing and what it means for brands

On the back of the Champions League final, YouTube shows why it’s such a popular resource for football fans.

Only the start: Amazon picks up Premier League rights hinting at more upheaval

Amazon picks up rights to Premier League games as fragmentation increases for football fans in the UK.

Barcelona display World Cup fever as top clubs muscle in on the conversation

Barcelona switch focus to World Cup and show how club football never really goes away.

Doing things differently: Hashtag United enter the English footballing pyramid

Neil Smythe of Hashtag United talks to Digital Sport about the team’s entry into the English footballing pyramid.