Digital Sport Exclusive
Candid shots of celebrating Didier Deschamps shows why the internet loves reaction videos
The France manager’s reaction to his team’s goals against Croatia are a purer form of a craze that’s taken over the internet.
FC Barcelona power ahead of the competition in the social media stakes
The La Liga club are a powerhouse on the pitch, and their own data shows how big a social media giant they are now, too.
Biggest club teams weren’t to be outdone as they tweeted the World Cup final
France and Croatia played out the World Cup final, but the club teams were never far away from the action.
Signing Cristiano Ronaldo From Real Madrid signing helps Juventus beat the Twitter Cull
After the Twitter Cull, did football clubs and players lose many followers?
Eleven Sports secures UK rights to Serie A to go alongside their La Liga coverage
Eleven Sports strikes another huge blow, securing exclusive UK Serie A rights for the next three seasons.
England’s modest heroes give brands their biggest lesson of the World Cup
England’s modest but genuine stars show why brands need to look past social media reach when selecting players to partner with.
England’s official Twitter account mirrors the rollercoaster fan experience
England’s official Twitter account takes fans through the highs and lows of an ultimately heartbreaking night.
It’s Coming Home – the evolution of a movement as England reach the semis
Is it Coming Home? Richard Johnson analyses World Cup fever and how England fans have taken to the tournament on social media.
Clashing with the World Cup: Wimbledon and the Tour de France take different approaches
Wimbledon and the Tour de France take different approaches to dealing with the World Cup.
Nike show why the biggest brands don’t have to scramble for World Cup limelight
Nike’s World Cup 2018 social media presence has been a winner despite its low-key approach.
