FC Barcelona power ahead of the competition in the social media stakes

FC Barcelona continue to dominant social media landscape

As one of the biggest clubs in the world, FC Barcelona aren’t keen on hiding the fact that they intend to have the strongest social media team of any club, too.

On Saturday, the La Liga champions shared a tweet displaying various statistics and models to prove it:

Barcelona may rank behind Manchester United and Real Madrid in terms of overall club wealth, according to Forbes, but no one comes close to Barcelona in social media traction. According to Barcelona, that is. During the 2017/18 season, Barcelona had 1.3 billion interactions between Instagram, Facebook and Twitter, which, they say, is 22% more than the second-placed Real Madrid.

Barcelona, Madrid and Manchester United really are the three social media giants of the football landscape, and this is made evident by the graphic displaying engagement throughout last season. Though Real Madrid jumped ahead of Barcelona three times during the season — like in May when Cristiano Ronaldo’s former side captured the Champions League title for the third time in a row — Barcelona ultimately spent nine of the 12 months of the year up top.

The club’s true dominance, though, is shown through its total YouTube views throughout the 2017/18 season. Barcelona has fully taken advantage of the online video service, garnering 218 million views during the season. That mark is almost three times that of the runner-up Manchester City. The YouTube account has 4.7 million subscribers, and that’s because of the creative and immersive videos Barcelona share with their fans.

According to their press release, “FC Barcelona currently has 321 million total fans on all its various social media channels, including all the different languages and all the Clubs professional teams. In the last 12 months alone, Barça’s different social media accounts have added an average of more than 585,000 new fans per week.”

In this day and age, the impact and presence of social media is only on the rise. The more an organization takes advantage of the movement of more and more people toward an online presence, the more traction they will gain with young fans and the more their fan base will grow.

The Spanish club is getting ahead on social, and the other clubs are playing catch up.

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