Archive
How Premier League clubs are interacting with local fans on pre-season tours
Premier League clubs are off on pre-season tours of the world – here’s how they’re engaging with their fans out there.
PSG’s smart strategy is the lastest in football’s attempt to woo Asia
On their Asian tour this summer, Paris Saint-Germain are using social media to charm a whole new continent.
Serie A showing games in cinemas is an attempt to bring the social experience back to football
Over the years, football has become less and less social, but Serie A’s new initiative could be a step to bringing it back.
Video games have changed the way football fandom operates – it’s time sport recognised that
Gaming has changed the way fans view football. It’s about time sport as a whole recognised the role it’s played.
Cristiano Ronaldo transfer will show how much digital reach equals financial revenue
Cristiano Ronaldo’s transfer to Juventus is justified by the numbers, but this will show how much power digital media has to drive revenue indirectly.
Carrefour’s Tour de France activation shows how brands should maximise their sponsorship
It’s usually a supermarket’s Twitter account, but for these three weeks it’s almost an official Tour de France account!
How The Open’s Twitter account tracked a dramtic final round
As The Open came to a compelling finale on a thrilling Sunday afternoon, the official Twitter account managed a hard day for social media coverage.
The popularity of Fortnite after just one year show how gaming is changing life – and sport
As sports dip their toes in the esports water, Fortnite shows what can be achieved in just one year.
Manchester United launch MUTV integration for streaming platforms
Manchester United ensure that fans won’t miss anything by integrating MUTV with four different streaming platforms.
Digital Sport Insider Podcast: DAZN aim to change the way boxing is watched in the US
Joe Markowski of DAZN speaks to Dan McLaren about the live-streaming platform’s entry into the US rights market.
