Digital Sport Exclusive
Cristiano Ronaldo transfer will show how much digital reach equals financial revenue
Cristiano Ronaldo’s transfer to Juventus is justified by the numbers, but this will show how much power digital media has to drive revenue indirectly.
Carrefour’s Tour de France activation shows how brands should maximise their sponsorship
It’s usually a supermarket’s Twitter account, but for these three weeks it’s almost an official Tour de France account!
How The Open’s Twitter account tracked a dramtic final round
As The Open came to a compelling finale on a thrilling Sunday afternoon, the official Twitter account managed a hard day for social media coverage.
The popularity of Fortnite after just one year show how gaming is changing life – and sport
As sports dip their toes in the esports water, Fortnite shows what can be achieved in just one year.
Eleven Sports to show 2018 PGA Championship for free across multiple platforms
The live-streaming platform has added to another big sporting event to its portfolio – this time golf’s final major of the year.
World Cup data from Goal shows Cristiano Ronaldo and Lionel Messi are still unbeatable despite early exits
Football’s big two still lead the way in the content stakes despite disappointing World Cups with their countries.
The World Cup will have a lasting effect on some players – but only if they’re smart about it
Separating ‘vanity metrics’ from real numbers is the challenge for the players who have had a breakthrough World Cup.
The Open basks in the limelight as World Cup and Wimbledon memories fade
With few big sporting events to rival The Open Championship this weekend, the third golf major of the year will have the limelight to itself.
Transfer announcement videos – the summer window so far
Last summer’s craziness has given way to a more understated approach this time around.
Ensuring the Gabba keeps its name would be sports naming rights done properly
Naming rights can be a sore topic in sport, but being sensitive can offer brands the greatest benefits.
