Posts From Chris McMullan
NFL’s admission of a bad policy is welcome, but it won’t solve their problem
Late last week, Yahoo Finance broke the news that the NFL is once again changing its social media policy. They report that a memo created by the NFL, and sent
Rafael Nadal Tennis Academy to invest in tech entrepreneurial talent
Rafael Nadal is teaming up with Telefonica Open Future to provide investment to support tech entrepreneurs who can create startups to help students at the Rafael Nadal Tennis Academy in
Denver Broncos use Augmented Reality to engage fans and activate brand partnerships
Is AR the future? Probably. At least, that’s what the Denver Broncos seem to think. Their ‘Orange Herd’ app contains an Augmented Reality deature. Using it, fans inside their stadium,
Snapchat’s new initiative to give sports teams fan engagement boost
Snapchat and sports data company STATS have expanded their partnership to provide the messaging app’s users with in-game statistics across more than 30 leagues in a variety of sports. The
Barcelona v Real Madrid: Premier League could lose global audience to La Liga sooner rather than later
Over the past few years, the organisers of Spain’s La Liga have been giving their league a shake to appeal to a global audience. The changes have mostly centred around
Adidas’s venture into the underground brings branding to new depths
Over the past few months, Adidas have been quietly working on their marketing strategy. We’ve already seen their attempts over the European Championships this summer, and also their attempts to
The top most-followed footballers on social media is a surprising list
When it comes to footballers on social media, there seems to be a new gaffe of some kind making the news every week. Now and then, there’s something good to
American fan engagement would not work in the Premier League
Not long ago, I read an article in The Drum written by digital consultant Chris Bishop and entitled ‘Why English football sucks at fan engagement – and Americans are in
Brighton and Hove Albion to offer fans VR incentive to attend games
If you want an innovative footballing VR experience, you should head to Brighton and Hove Albion’s Amex Stadium this weekend. The Championship football club are planning to offer fans in
Esports represents a chance for the Premier League to diversify – but a threat to broadcasters
For traditional sports, eSports presents the threat of the new kid on the block: it is a tall, mysterious and handsome leather jacket wearing novelty, and there’s an interesting possibility
