Posts From Chris McMullan
NBA’s foray into Facebook Live excites fans – but only in India
On Sunday, the Golden State Warriors beat the Sacramento Kings in the first regular-season NBA game to be streamed on Facebook Live. Although other pre-season and exhibition games have been
European Tour uses VR to bring unique experiences to golf fans
One of the things that sets golf apart from most other sports is the scenery and setting you can enjoy – either as a player or as a fan. There
2017: The year Twitter brings internet live broadcasting to the main stream
2016 was the year when Twitter pushed the limits of its engagement with live sport. Ever since its inception, Twitter has been the one social network that lends itself perfectly
Live video could make the influencer landscape unrecognisable in the coming months
Last week, the Economist published a handy little chart to show just how much money social media influencers can make just by posting to their social channels. Quite a lot
Is Channel 5’s Australian cricket capture the start of a traditional broadcaster fightback?
It’s been a long time, but cricket has come back to free-to-air TV in the UK. Ever since Sky Sports bought the rights to the Ashes, British audiences have not
Will video technology really cause football to lose its charm?
Last week we witnessed an historic moment. In football’s Club World Cup, held in Japan, FIFA trialled its video assistant referee technology in a top class, competitive game. First, Kashima
Aston Villa’s Instagram spreads festive cheer to its fans
Aston Villa’s Instagram account has taken on a distinctly festive feel this holiday season – as well as handing out presents to following fans to generate some Christmas cheer around