Posts From Chris McMullan
Intel enlist Michael Phelps for new ad, and hint at exciting times ahead for sport
Next Monday, look out for a new partnership between sport and technology, as Michael Phelps teams up with Intel. On Monday 17th October, Intel will launch their partnership with 28-time
Sky Sports’ new initiative is a nod in the right direction, but there’s more work to do
Every now and then we rail against the stuck-in-the-mud ways of traditional broadcasters as they struggle to adapt to the digital world, but every now and then they do something
Team GB renew out of home partnership in bid to capitalise on Rio 2016 buzz
Following Team GB’s record-breaking showing at Rio 2016, the British Olympic Association (BOA) has extended its contract with official ‘Out of Home partner’, Ocean, in a deal which will run
West Ham’s social media accounts at it again when another social media faux pas
They did it again. There was backlash of utterly inevitable proportions this week when West Ham’s Twitter account got involved with National Poetry Day. There was a predictable reaction from
Sports publishers are the leading lights on social media – and now the stats prove it
If you thought that sport was just a distraction for most people, an unimportant flight of fancy for the free time between work and more important social adventures, then you’ve
Maria Sharapova and the spectrum of social media sponsorship fails
Activating your sponsorship of a sports team or athlete on social media is basically a case of crossing a live minefield. You have to be funny or engaging, you have
Apple’s water-resistent watch might be a game-changer for swimming
The emergence of waterproof phones has accelerated massively over the past few years. Initially a little bit of a novelty, they’re now just another thing you expect from your phone.
West Ham’s social media experiment backfires, and it should be a lesson to everyone else
How do you while away the hours on Twitter when you run the social media accounts for Premier League football clubs? You get involved with the gimmicks of the day,
Manchester City to bring fans Premier League football in VR
Is the world ready for VR? It’s beginning to look like it might have to be. Manchester City are a club who are often at the forefront of bringing digital
Bundesliga trademarks names amid speculation it will launch its own ESports league
It feels like every week we’re bringing you more and more Esports news. The sector seems to be growing at a frightening rate, and it’s beginning to look like it
