Posts From Chris McMullan
Football League clubs’ digital reach revealed – why getting on technology early is vital
We all know about the social media presence of footballers, and of Premier League football clubs. We all know about the gaffes and the terrible tweets and the activation of
Are Discovery the latest provider to aim to launch the ‘Netflix of Sport’
The other week, we wrote about the exciting possibilities the new ‘Netflix of Sport’ would present for the online streaming of sport in the future. The German company behind that
Why golf could have fantasy sports to thank for huge rise in popularity
When you step onto a golf course, you really are forced to look like a golfer. That might not be the most substantial reason, but over the past few years,
Esports investment shows how watching people play video games can become a pastime
It’s all about entertainment. Whatever entertains people will become a popular pastime. Think about all those hours you whiled away playing solitaire and minesweeper on Windows 98. Think about the
German football clubs look to buy into esports and show it’s not a just a craze
Esports are more than just a new craze, it seems. Every week, it feels like a new company is investing, or a new big name is giving its endorsement. It
Dutch Football Association in novel new way to deal with hooligans
In Holland, a novel way to prevent known hooligans from entering football stadiums looks set to get the green light from the Dutch Football Association, the KNVB. The KNVB has
BT Sport team up with Ericsson to bring Augmented Reality into your living room
Swedish technology company Ericsson have announced that BT Sport will be using their PIERO augmented reality software to bring their analysis to life. Thorsten Sauer, Head of Broadcast and Media
Twitter’s live streaming of the NFL was perfect – now if others would only catch up
We’ve talked for weeks about Twitter’s coverage of ten Thursday night NFL games, and up until now it’s all been speculative. Hypothetical analysis of a potential feat of exclusive online
Coca Cola at ‘competitive disadvantage’ thanks to its sponsorship deals
Ambush marketing seems to be a growing trend at every major sporting event these days. The official sponsors pay big money to sponsor a competition, but their activations – the
Man City in groundbreaking new robotics partnership
Over the last few years, football has been catching up with the technology curve. For a sport that is so popular around the world, it often lags behind other sports
