Posts From Chris McMullan
Apple TV adds more live sport to its network as online streaming grows even more
Just a few weeks ago, there was some chatter about Apple expanding the reach of their Apple TV product by buying up the rights to Formula 1. And now it
Rio 2016 viewing figures show online streaming is not the future – it’s the present
The Olympic Games comes around every four years, and so whilst it’s always tempting to compare the current games with the previous ones, there’s always a mitigating factor: the last
Bayern Munich’s first game of the season to be shown in VR
Ever wondered what it would be like to watch football in VR? Would it be an amazing, immersive experience? (Surely) Would that be overshadowed by having to sit in your
UEFA Champions League’s Twitter account is a lesson to us all
It feels like every week there’s some sort of social media gaffe to grab our attention in the world of sport. Engaging with your audience in real time on social
This is the most social of any Olympic Games to date – and this infographic has all the stats
Every Olympic games takes us closer to the action. From the advent of TV to the ability to watch whichever live event was going on at that particular moment, right
Ford motor racing become the latest sports team to dabble in VR
Virtual Reality is the new kid on the block as far as sport is concerned. It’s not quite mainstream enough just yet for the average consumer to be targeted, but
Brand value index for footballers shows just how much individuals are worshipped
Last week, The Drum published an article on the brand value that Premier League footballers possess, and how that value has changed since the start of the new Premier League
Digital Sport’s Weekly Wash-Up 19/8/16
US Soccer trials first video replay technology Football fans, it’s finally here! Video referral technology has been trialled for the first time as football follows every other sport into the
West Ham’s sponsors show the battle between sponsorship and authenticity
When you agree to sponsor a football club, you’re making a big decision. Football is a big-money business, and you can get yourself a lot of exposure – but if
The number one piece of social media advice? Don’t do a Charlton.
You’ve probably wondered about social media best practices – what you should do to engage your audience or to make them more inclined to support your organisation or buy your
