Posts From Chris McMullan
Roger Federer shows that Facebook and Twitter live streaming is the future of fan engagement
Is live streaming a new dawn for social media in sport? Tomorrow (22nd December), Roger Federer will live stream one of his practice sessions on Twitter – or so he
Should we be worried about only getting access to sportspeople on social media?
It used to be that there was a line between the celebrity – or an institution – and the fan. Journalists would be the go-betweens. Long-form interviews in Sunday morning
Stade de Reims closes down all its social networks for the Champagne derby
There’s a big derby in France’s second division, Ligue 2, on Monday night. Perhaps you didn’t know that! Well, with falling attendance rates at football games in France, teams are
Video Replay used to award first penalty as football struggles with modernity
We’re inching closer and closer to a time when football will join other sports in using technology to make its own game better. With the introduction of goal line technology
Chelsea’s new Instagram hit, and the importance of creativity
Issues around holding the broadcast rights to sporting events can force people to get creative. If you’re unable to show a goal or a touchdown, then use your imagination and
Olympique Lyonnais team up with EVS to boost fan engagement in-stadium
French Ligue 1 giants Olympique Lyonnais may only have moved into their spanking new Parc OL a couple of months ago, but already they’re innovating. The seven-time French Champions have
Sportego Celtic eSports League brings professional gaming to UK and Ireland
The field of eSports is growing fast. Probably faster than most people on the outside looking in would have expected. We keep hearing about the investment in the industry: from
Paul Pogba and the rise of the Social Media footballer
Social media is now of unprecedented importance to footballers. That’s probably not a controversial statement, and it’s probably only going to become even more important. But a player’s presence on
Luis Figo’s Dream Football launch app to give young footballers a chance
Luis Figo’s Dream Football company has launched an app aimed at allowed young footballers to catch the eye of scouts and professional teams. Last month, Figo said, (H/T SportTechie)“We are
Under Armour announces deal with MLB, but is it biting off more than it can chew?
Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the American sportswear company has announced a partnership with Major League
