Posts From Chris McMullan

Chris McMullan
Chris McMullan 732 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

Wilson launches Connected X American football and blurs Virtual and Actual reality

Kids these days. They need complicated technology and video games to keep their attention. When we were kids, all we needed was a ball – a bit of leather with

Are bots the future of sports journalism?

With 306 events over 28 different sports, there are a lot of medals to be won and a lot of sport to report on. Not only are there so many

Rio 2016 shows that even in the digital marketing era, age-old principles apply

The Greatest Show on Earth has entered our lives. Swimmers and cyclists entertained us this weekend, fighting it out for medals, world records and glory, and other sports will get

We need to talk about Twitter: why second screens aren’t always blessings

Technology has been used to enhance sport. It makes life easier for athletes, for officials, for referees and umpires. Now it’s being used to add to the spectator experience. Fan

Will Facebook ever have the real-time audience it craves?

The advent of social media has changed our lives over the past decade, but one of the biggest changes has come in how we consume sport. Sports fans – particularly

Twitter’s deal to show Premier League goals isn’t a game changer – but it could be

Last week, Twitter announced that Sky Sports would be able to broadcast goals and action from 126 live Premier League games being shown on Sky over the 2016/17 Premier League

Audi launch player performance app for MLS fans – but is it actually useful?

Adapting the sport for modern technology is perhaps football’s biggest challenge: the global game is an inherently conservative one. From its reluctance to incorporate video replays right through to the

Man United star Anthony Martial reacts badly to slight – but what did we expect?

A young sports star just making his way in the world of the elite is always confronted with a new and different vista. It’s no longer simply enough to be

How non-sponsors are muscling in on tournament exposure

Major sporting events have the power to become all-encompassing. When a World Cup or European Championships comes along, there’s always the potential for an entire country’s workforce to down tools

Apple’s F1 bid would bring live streaming of sports right into the mainstream

Are Apple about to buy Formula One? That’s the link that one of the sport’s most respected journalistic voices, Joe Saward, is making. It would be unlike Apple to buy