Posts From Chris McMullan
Neymar: the marketer footballer who reaches new levels of influence
Whatever you think the definition of a football is, you probably have to change it these days. And whatever you think makes a player valuable, change that too. Men like
Middlesbrough FC launch VR app, paving the ground for VR and football to come together
Middlesbrough FC have become the latest Premier League club to get on the virtual reality craze, launching a VR app to take fans around the club’s Riverside Stadium in 360
Apple partner with Bayern Munich to bring fans closer still to footballers
There has always been some sort of a link between music and football – a working class sport and a working class sound going hand in hand through style and
Twitter cements its place as the home of breaking sports news with partnership with Sky
Twitter knows its niche. It is the home of breaking news, and perhaps above all other types, the home of football news too. The social media platform’s strategy is reasonably
Brazil legend Ronaldo gives significant boost to Esports industry
Every week, Esports is a sector of the sports industry we report on more and more: it is a growing trend that shows no signs of slowing down anytime soon.
How long before the Premier League’s global bubble bursts?
What happens when the Premier League bubble bursts? It’s not the most technical or skillful league in the world, and if you look at league tables all over Europe’s top
Man United and Twitter update their relationship status
The headlines read ‘Paul Pogba becomes the first player to have his own Twitter emoji’. That was Friday afternoon, when the news broke, and indeed on Saturday morning, in the
Brandtix and 90/24 Sports to help athletes harness the power of social
Brandtix, the world’s first real-time index of elite athlete and team value based on performance and social media appeal, has teamed up with the sports and social media company, 90/24
Captain Morgan’s and Captain Morgan – a lesson in seizing the moment
Leicester City’s Premier League title success seems like a distant memory at this point. The social media age allows for mass reaction to huge events before the fade into the
The FA Cup enlists Millennials to boost its relevance once again
The FA Cup has a problem. Every year, there seems to be more debate about the ‘magic’ of the cup. From what used to be the most prestigious footballing competition
