Posts From Chris McMullan
What Esports can learn from the global growth of other sports
At the Betting on Sports conference last week at London’s Olympia, Esports was firmly on the agenda. One of the interesting things about the nature of Esports compared to traditional
Blackpool’s AR Match Programme is the Future of In-Stadium Engagement
This weekend, League One side Blackpool became the latest club to use augmented reality in their matchday programme. It seems to be the new trend among football clubs trying to
Digital Sport London: What we learned about the future of sports broadcasting
With representatives from traditional broadcasting platforms, online streaming providers and sporting rightsholders, the future of sports broadcasting was dissected from all angles at our Digital Sport London event.
Facebook’s new addition could give us a glimpse of its video strategy
We know now that Facebook has changed its tack somewhat with regards to what it’s doing in sport. We know that live video is still key to its output, as
Esports is at a crossroads, and lessons from FIFA should be taken on board
Today at the Betting on Sports Conference at London’s Kensington Olympia, some of the morning’s focus was on esports and the role the sector plays in the betting industry. For
Are Sky and the EFL teaming up to future-proof their output?
This week, big news broke about the future of live-streaming and sports broadcasting in the UK, with the revelation that Sky Sports and the EFL will stream midweek games from
NFL return – the opening weekend and the novelty of the social media game
After the first weekend of the NFL regular season, excitement gives way to normality. The hype and the buzz will still be there right up until the Super Bowl in
Transfer deadline day goals: How marketers can score with mobile search
This is a guest post by Tom Smith, head of biddable media at mporium. Transfer Deadline Day is a huge event in the world of football but many marketers are
Weekly Wrap – The real work begins as the NFL and Premier League are back
With the end of the summer period comes the autumn of sport. Regular seasons are upon us in the Premier League and the NFL, Premiership rugby is back. Sport is
Interview: NFL Game Pass – A Game Changer in the future of digital sports broadcasting?
The NFL is back. The first game of the regular season ended in a shock defeat for Super Bowl champions the New England Patriots at the hands of the unfancied
