Weekly Wrap – The real work begins as the NFL and Premier League are back

With the end of the summer period comes the autumn of sport. Regular seasons are upon us in the Premier League and the NFL, Premiership rugby is back. Sport is back and taking centre stage, and after the madness of the football transfer window, that’s good news for everyone.

It means the real work can begin. On the field and off it, as clubs and teams all over the world work on engaging with their fans rather than announcing new players.

Last week, Arsenal launched a new innovation lab in order to bring in entrepreneurial start-ups to work with the club, bringing in new ideas to take the team’s off-the-field fortunes to the next level.

Some of the aims for the project include: improving the matchday experience at the Emirates Stadium, engaging fans globally, and transforming the club’s commercial partners’ offering. This comes on the back of Spanish giants Barcelona themselves launched an innovation hub last year, in order to achieve similar aims.

The development of football itself was on the agenda last week, too, as the final Soccerex held in Manchester brought together people from all over the industry for the week.

Our very own Dan McLaren was there, moderating two panels, sharing thoughts on spelling errors, and also getting to check out a Mixed Reality demo. Read his account of the emerging technology which could revolutionise not just sport, but life in general over the coming years here.

But it’s not just soccer that returns in September – American football is back too. The NFL’s regular season returned with the Thursday night shock that was Super Bowl champions the New England Patriots upset by the Kansas City chiefs.

That was a big day for the league, but also the NFL’s Game Pass OTT streaming service, which launched recently, too, and allows fans in Europe to follow every game live, as well as on-demand versions of games, which can be condensed into 40 minutes for ease of access.

In a way, that was perfect timing: on Wednesday evening, Digital Sport will present an evening of panel discussion and networking on the future of sports broadcasting.

Hosted at the London Sporting Club at Morton’s in central London and sponsored by Perform Group, the event will include a panel discussion on the future of digital sports broadcasting, and a live-recording of the Digital Sport Podcast.

About author

Chris McMullan
Chris McMullan 420 posts

Chris is a sports journalist and a regular contributor to Digital Sport - follow him on Twitter @CJMcMullan91

You might also like

Tough Mudder and the romanticism of a global event with local flavours

Tough Mudder is a worldwide phenomenon, and part of what makes it so popular is its ability to marry a global community with local flavours.

Weekly Briefing: Opta Analytics, Facebook’s Hellish Year & Twitter Finally Makes a Profit

We’re back with another weekly briefing of the best articles out there on the internet this week that you may have missed. Enjoy.

Sports Technology Awards reveal 2018 shortlist

44 sports from 20 countries, including industry giants such as Puma, Juventus, ATP, Audi, Gatorade, BBC Sport and Sacramento Kings announced on Sports Tech Awards shortlist for 2018