Posts From Chris McMullan

Chris McMullan
Chris McMullan 480 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

Premier League clubs to find new ways of increasing their sponsorship incomes on digital media

As the Premier League returned to the TV screens of football fans around the world last weekend, it also returned to their smartphone screens, too. For plenty of fans, following

Facebook, sports chat, and a new wave of chat show content

It’s been clear for some time that Facebook is doing all that it can to get into the live-streaming game when it comes to sport. Not everyone is a sports

Arsenal’s clear summer planning pays dividends for fans

The weekend saw the Premier League return after its summer hiatus, and after two months of transfer announcements and club social media accounts attempting to fill the void, the big

Will the threat from live-streaming force broadcasters to pay even more for the Premier League

As the Premier League kicks off this weekend, and we tune in to watch on Sky Sports and BT Sport, with highlights on BBC’s Match of the Day over the

Opinion 0 Comments

Ten years on the internet: Digital Sport talks to Snack Media’s Niall Coen

It’s been ten years since Snack Media was founded. Managing Director Niall Coen started the business podcasting about his beloved Tottenham Hotspur; now the company is ten years old and

Opinion 0 Comments

West Ham United, Javier Hernandez, and the finer points of engaging fans worldwide

This weekend, the new Premier League season gets underway and all eyes will be on the football once again. Indeed, it probably was all over the summer, too: transfer rumours

Opinion 0 Comments

Neymar to PSG: Why was social media engagement so different on Instagram, Facebook and Twitter?

Since Real Madrid lifted the Champions League trophy aloft in Cardiff at the beginning of June, only one event has captivated the world of football. In fact, the transfer of

Guest Article 0 Comments

How the arrival of South African teams in the Pro14 will boost social media engagement

This is a guest post by Trev Keane MD of fan data and analysis experts This last saw week saw huge news break in the world of rugby as North and

Guest Article 0 Comments

Juan Mata calls on fellow footballers to join him in his new venture, #CommonGoal

Juan Mata doesn’t fit the mould when it comes to the Premier League’s biggest stars. Raised in northern Spain, Mata started his career with Real Oviedo before moving to Real

Man City launch new platform for fan-engagement

Today (August 7), Manchester City launched their newest fan-engagement platform as part of the club’s ‘Cityzens’ scheme – the club’s network of fans offering rewards and benefits for their fans’