NBA 2K esports league kicks off in style with behind the scenes Twitter coverage

Last weekend was the opening matchday of the 2018 NBA 2K league. This is the inaugural season of the league which is half owned by the NBA and Take Two International, a video game software company.

Participants from the NBA landscape took part in the tournament which has the prestige of both being official and including some of the biggest teams in the league, represented by some of the best gamers.

As this is a first time tournament, and also because of the fact that esports are digitally native sports, there was plenty of buzz on twitter about the event.

The NBA 2K’s Twitter account was on hand to provide some brilliant coverage of the action from all angles – from gameplay clips to behind the scenes content and shots of the players themselves as they concentrate on playing, this was a real glimpse into the action of the first weekend of the tournament.

It’s not often that we get true behind the scenes coverage of an event, less so from the official social media account from the league itself. But with NBA 2K, we were treated to more than just congratulation posts to the winners and commiserations to the losers.

Stats and gameplay are also staples of the official Twitter account these days, but getting the camera onto the players themselves and showing the fans what’s going on behind the scenes is quite unique and can be very powerful, too.

With the FIFA e-World Cup, the Formula 1 esports tournament and probably plenty of other big-name esports events taking place over the coming months, hopefully there’ll be more chances to see the action from all angles.

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Chris McMullan
Chris McMullan 772 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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