Posts From Adrien Danjou
Liverpool FC unveils its own social portal
In a partnership demonstrating Liverpool Football Club’s endeavour to get social, it has unveiled a social portal named “LFC Xtra” built in conjunction with social network platform Vixlet. Available for iOS, Android
Gatorade changes it up with new emotive ad
After launching its global campaign “Moving The Game Forward” last November featuring a collection of ambassadors including Usain Bolt, Abby Wambach and Dwyane Wade, Gatorade has gone down the emotional channel
Digital Sport’s Weekly Wash-up 26/02/2016
Lassa unveils FC Barcelona’s best kept secret Turkish tyre company Lassa has used its partnerships with Barcelona’s football, basketball and handball sides to promote its product in a sleek new
Under Armour varies its target in second wave of campaign
After launching the campaign “Rule Yourself” six months ago which included a collection of ads featuring Stephen Curry, Jordan Spieth, Misty Copeland and Tom Brady, US apparel brand Under Amour
Ronaldo surpasses 200 million social media followers
Real Madrid superstar Cristiano Ronaldo has become the first athlete in the world to hit 200 million followers across his social media channels including Twitter (40.7M), Instagram (49.6M) and Facebook (109.7M), according to
Juventus enter the Snapchat game
Italian champions Juventus have opened an account on Snapchat ahead of the big Champions League clash against FC Bayern Munich. Bianconeri join the biggest European football teams on the platform including Real Madrid,
Chicago Blackhawks give back to the fans in new campaign
NHL team the Chicago Blackhawks has launched an interesting social media campaign #WhatsYourGoal in an attempt to reach more fans in a more unique fashion. Each Wednesday, the franchise has
Digital Sport’s Weekly Wash-up 19/02/2016
Nike terminates Pacquiao deal Nike has terminated its sponsorship deal with boxing superstar Manny Pacquiao following homophobic words from the Filipino. Recently, Pacquiao commented that homosexuals are “worse than animals”. Despite
NASCAR goes tweet crazy for the DAYTONA 500
NASCAR has unveiled a series of digital campaigns ahead of the running of its most famous race, the DAYTONA 500, a 500-mile long motor race which includes 200 laps. Known as
LA Dodgers to bring more premium music to their stadium
Dodger Stadium is set to get more musical after the Dodgers signed a multi-year deal with investment company Oak View Group (OVG). Formed by managerial and entertainment industry gurus Irving
