Posts From Adrien Danjou
Nike immerses football fans in Arda Turan’s speech in 360-degree
Ahead of the Euros, Nike Football has kicked off a new campaign in Turkey by allowing fans to get a 360-degree perspective of the Turkey national football team’s dressing room
What Instagram’s 60 second videos mean for the sporting world
After offering 60-seconds video ads to some marketers last month, Facebook-owned platform Instagram will now allow all users and brands to upload minute-long videos, previously limiting video-length to just 15
Under Armour launches its 3D printed shoe
A few months after New Balance, Nike and adidas launched the first running shoe developed using 3D printing technology, Under Armour has joined them, releasing its first ever 3D printed shoe. Named
Digital Sport’s Weekly Wash-up 25/03/2016
GoPro teams up with Red Bull Racing As part of the beginning of the new Formula 1 season which started in Australia last week, GoPro has teamed up with the
Mercedes-Benz to connect with fans through WhatsApp
With the Formula 1 season getting underway last week in Australia, 2014 and 2015 F1 World Champions Mercedes Benz has launched an initiative to connect with fans by sending them
Formula E to launch the first eSports motorsport championship
In partnership with ESL, the world’s largest eSports organisation, and Microsoft, the fully-electric motorsport championship FIA Formula E will launch a global eSports motorsport tournament on Forza Motorsport 6 named “Race Off
PSG appoints its official chauffeur in new deal
French football giant Paris Saint-Germain has signed a partnership with the French and European leader in individual transportation, Taxis G7, which will become the club’s official chauffeur. Under the new deal, the
Digital Sport’s Weekly Wash-up 18/03/2016
Nike launches the first-ever self-lacing shoe Announced some months ago, Nike has finally unveiled its self-lacing shoe, the sneaker of the future, named ‘HyperAdapt 1.0’. Nike has used its ambassadors to
A football table to connect French players and fans
Ahead of the next international friendly window at the end of the month, French Football Federation’s partner Volkswagen is launching a new fan experience including the first-ever digital football table
Digital Sport’s Weekly Wash-up 04/03/2016
Vans turn 50 To celebrate turning 50 this year, Californian skateboard brand Vans is organising a series of events across the world from 16 March through to March 19. Ten cities
