Posts From Adrien Danjou
A French Rugby club uses Tinder to boost fan engagement
For Valentine’s day, French Top 14 rugby side FC Grenoble Rugby launched an original digital activation using social dating platform Tinder. During the week before Valentine’s Day, fans were encouraged to
Digital Sport’s Weekly Wash-up 12/02/2016
33 custom emojis to cover the NBA All-Star Weekend Ahead of the NBA All-Star weekend which kicks off in Toronto over the weekend, Twitter has rolled out 33 custom emojis dedicated to
Snapchat launches its official Kobe Bryant live story
For Kobe Bryant’s final trip to take on LeBron James’ Cleveland Cavaliers, Snapchat has unveiled a story dedicated to the player to cover the fixture named “Kobe in Cleveland”. Following the
Paris unveils its 2024 Olympics logo
Paris, one of the cities vying for the chance to host the 2024 Olympics, has unveiled its official logo to represent its application. Displayed on the Arc de Triomphe on Paris’
FC Barcelona turns 10 on YouTube
FC Barcelona have celebrated their 10 year anniversary on YouTube by releasing figures from its channel analytics. On 6 February 2006, Spain football giant FC Barcelona became one of the first football
Arsenal to help Kenyan football
Kenyan betting company SportPesa will become Premier League giant Arsenal’s “Official Betting Partner” in Kenya after announcing the deal over the weekend. With SportPesa already Kenya’s Premier League title sponsor,
Gatorade teams up with social media platforms
Gatorade has announced the launch of a project named “Bolt Breakers” in which its partnered with a number of tech platforms to develop new technology to assist athletes. In partnership
Digital Sport’s Weekly Wash-up 05/02/2016
Cristiano Ronaldo is surprised by 4K technology in a new commercial Altice ambassador and Real Madrid superstar Cristiano Ronaldo appears in the new commercial for the French telecommunications company, SFR, owned by
Carlsberg boost promotion of its non-alcoholic beer for Euros
International partner of the UEFA Euro 2016, Carlsberg has launched its new campaign in France to promote its alcohol-free beer, the Kronenbourg’s Tourtel Twist. In line with the French law
The BBC signs a deal with Eurosport to show Olympics
In a huge save-of-face for Britain’s favourite free-to-air broadcaster, the BBC has struck a deal with Eurosport to show both the summer and the winter Olympic Games until at least
