Why esports needs to market stories and situations to grow further

One of the things traditional sports does better than esports is marketing its situations and its stories – that’s what esports needs to do now.

Liverpool star completes contract signing with his own signature move

Liverpool announce that Roberto Firmino has signed a new contract with a video of him sealing the deal with his own signature move.

Daily Digest: Copa90 nets £70m valuation and how sports teams are using facial recognition to learn more about their fans

Facebook test out Reddit style down-vote button, Copa90’s new investment value business at £70m and how sports teams are using facial recognition to learn more about their fans.

Formula One’s embrace of social media helps perfectly capture the weekend’s drama in Baku for all

Formula One’s new digital strategy has allowed the official social media accounts and the teams themselves to take full advantage of their sport’s most crowd-pleasing moments and last weekend we saw the fruits of that initiative.

Daily Digest: How a new kids app will secure the next generation of Man City fans

A rare Digital Digest on a weekend, but there was so much news on Friday that I had to drop an extra one to make sure you don’t miss out on the news.

Formula One’s new fantasy game shows the benefit of fan engagement gaming

As Formula One launches a fantasy league game, we look at the benefit of fan engagement games.

Amazon snap up more football as Steph Curry comes back to YouTube

The best digital sport pieces around the internet you should be reading today.

Voting in the Football Blogging Awards is underway – and some big names are involved

Voting for the 2018 Football Blogging Awards is now open ahead of the gala event on May 17th at London’s iconic Alexandra Palace. Info on tickets is included.

PSG use digital LED boards to bring different ads to different countries

Similar to the various Twitter accounts per language, localised ads during games should reinforce the existing regional strategies inside clubs to satisfy fans worldwide as well as sponsors.

Daily Digest: A new World Cup podcast & the Madrid Open goes live with VR

The round up of today’s stories you should be reading – on a slow news day.