Daily Digest: How a new kids app will secure the next generation of Man City fans

A rare Digital Digest on a weekend, but there was so much news on Friday that I had to drop an extra one to make sure you don’t miss out on the news. Some interesting insights, reports and campaigns below for you to bookmark for when you get into work Monday morning….

Digital football platform Dugout raises £8.3m investment led by Marseille owner Frank McCourt (cityam.com)

The video platform that kicked off with a number of top European clubs involved has gone on to draw almost 1bn views of its 12.5k videos posted in that time. I’ll be a keen observer to see where Dugout ends up as it continues to evolve past its original goals.

Uber brings Manchester United to India in an immersive experience (adage.com)

Sponsorship should always be about adding value. And when it comes to football that means giving fans something extra that really makes the brand and them click. Uber hasn’t had the greatest time with PR this last year or so, but this campaign produced by Copa90 will go a way towards bringing the international fans closer to the club.

Why Sportradar is expanding into public-facing data and OTT: ‘It’s a natural progression’ (sportspromedia.com)

Former Digital Sport Insider guest David Lampitt, Managing Director of Group Operations at the technology company talks about their recent moves into OTT and a public facing role.

Hammer Series 2018 to be live streamed on social media (hammerseries.com)

Developed by pro cycling organisation Velon, an organisation I worked with briefly last year on their social media. The Hammer Series got off to a successful start in Holland last year and has continued to build momentum. Great to see it go direct to cycling fans with live streaming across Facebook, Twitter and Daily Motion.

Commercial Trends in Sport Report 2018 (nielsen.com)

We all love a report, and Nielsen usually do pretty good ones.

Man City’s top marketer on how its kids app will secure the next generation of fans (thedrum.com)

Just when you thought that Gen Z was the age group everyone was after, City have taken it even younger. We know our allegiances are developed young, usually formed by exposure to certain teams by family and friends. So why not engage with them where you can too.

THIS WEEK’S PODCAST…

About author

Daniel McLaren
Daniel McLaren 819 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

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