The FA Cup final is always a red letter day in the sporting calendar, and it also heralds the real start of summer. With Roland Garros, Wimbledon and then a whole summer of sport just around the corner, this isn’t time for winding down in the summer heat, it’s a time for basking in the delights of all the sport you can manage over the coming months.

Today’s digest is filled with treats of all kinds:

Kicking off Fan Engagement for a new women’s football team – (FCBusiness.co.uk)

Manchester United last month announced their intention to launch a new women’s team – the lack of which has been widely criticised over the last few years. Over the weekend former England captain Casey Stoney has emerged as a frontrunner to take over their manager’s job.

Off the pitch, what can they learn from Arsenal and Manchester City?

Twitter expects engagement to soar during the 2018 FIFA World Cup – (Adweek)

Twitter are pushing their platform before the World Cup, as you’d expect. But for the live games it will be the go-to place for fans in the moment. With native video technology more advanced than four years ago (broadcasters can shave 20 mins off their video turnaround compared to 2014) can it be described as the first truly digital World Cup?

Or are we simply going to be saying that every four years from now until the end of time?

Escaping the algorithm: Why young fans might leave big social platforms – (Digiday)

As younger fans switch more and more to the likes of so-called ‘dark social’ platforms – the likes of Whatsapp – to share links and memes with their friends, and as the algorithms which govern the big social media platforms serve up more samey, standard content, are younger sports fans changing the way they consume sport?

Content lessons from the team who didn’t win all year, but still didn’t sack the manager – (MrRichardClarke)

One of the stories of the season is Brechin City – relegated from the Scottish Championship this season after winning none of their games, picking up just four points and ending up with a goal difference of -70. And yet the club were still good enough to chat to Richard Clarke about what the club have learned from their poor season on the pitch, especially when it comes to content.

This week’s podcast comes ‘live’ from the Football Blogging Awards 2018