Daily Digest: LeBron James hands over the keys to his Instagram account for ‘greater good’

Brief notes from me today as I head back on the train from an interesting government initiative based around funding for immersive (read VR, AR, MR, etc) projects around sport. More on that soon but here are today’s fabulously fantastic features…

Epic Games will pump $100 million into Fortnite eSports competitions (techcrunch.com)

GAME CHANGER! Epic are putting in prize money of $100m for the 2018-19 season. This is basically as much as all the other competition titles put together. One to keep a very close eye on.

Twitter to show World Cup 2018 highlights, video clips in select SEA markets (channelnewsasia.com)

Lots of news about how Twitter are going to making sure they’re THE platform of choice for the World Cup. The real-time nature of the games ties together very well with them so expect record numbers all round.

5 Brands That Have a Solid Twitter Strategy for Their World Cup Marketing Efforts (adweek.com)

Some nice activation examples in here, but lacking some who will hit it big time when it comes to competition time. Namely adidas and Nike.

LeBron James breaks social media silence, hands over Instagram account for ‘greater good’ (usatoday.com)

Nice touch from the NBA superstar. If you’re not going to use the platforms you have HUGE reach on yourself for a certain time. Then why not let others use it to tell their own stories.


About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

You might also like

Daily Digest: BT signs new deal and ESPN launch World Fame 100 2018

Derby County’s digital case study, Arsenal get new sleeve sponsorship and ESPN launch their World Fame 100 site. It’s today’s Daily Digest.

Daily Digest: Questions for Man United’s women’s team & are young fans ditching social?

Today’s Daily Digest looks at what Manchester United can learn from Arsenal and Manchester City, why young people may ditch social media and what we can all learn about content creation from a football team who didn’t win a game all season.

Daily Digest: BT Sport to stream UCL Final on YouTube and DAZN’s game plan

BT Sport to show the Champions League Final for 3rd year, FIFA allow coaches to access player data on the bench, a look inside DAZN’s game plan and much more.