Tag "facebook"

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Digital Sport’s Weekly Wash-Up 21/10/16

BT Sport celebrates football art BT Sport has been advertising Champions League fixtures with a series of striking pieces of artwork that cover a diverse range of creative styles. You

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Facebook, Twitter & Amazon fight for the IPL

Facebook is the latest network to reportedly show interest in acquiring the digital rights to the Indian Premier League, joining Twitter, Amazon Prime and mobile group Reliance Jio. The fast-paced franchise

Digital Sport’s Weekly Wash-Up 14/10/16

BT Sport announce cricket line-up Michael Vaughan, Graeme Swann, Kevin Pietersen and Ricky Ponting have all been named on the presenting team for BT Sport’s upcoming international cricket coverage. The

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Sports publishers are the leading lights on social media – and now the stats prove it

If you thought that sport was just a distraction for most people, an unimportant flight of fancy for the free time between work and more important social adventures, then you’ve

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Football League clubs’ digital reach revealed – why getting on technology early is vital

We all know about the social media presence of footballers, and of Premier League football clubs. We all know about the gaffes and the terrible tweets and the activation of

Delivering BBC Sport’s social media offer for the Rio Olympics

Rio 2016 was a truly digital Olympic Games, exceeding all the records set during London 2012. More than 68 million UK unique browsers visited the BBC Sport website to follow

Digital Sport’s Weekly Wash-Up 26/8/16

Snapchat and Gatorade to deliver live scores to High School sport Snapchat is set to bring real-time geofilters to High School American football games in the U.S. The California-based platform recently tested real-time scores

How do you make your brand more global? Nike show the answer is making it more local

How do you build global brand? That’s easy. Be more local. Having a global appeal doesn’t mean having one appeal that speaks to everyone. The world is simply too diverse

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Will Facebook ever have the real-time audience it craves?

The advent of social media has changed our lives over the past decade, but one of the biggest changes has come in how we consume sport. Sports fans – particularly

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The players who owned the Euro2016 conversation

Social media was once again the place to live and breathe every second of the tournament action when Euro 2016 enthralled audiences across the world over the course of a