Tag "facebook"

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The FA Cup enlists Millennials to boost its relevance once again

The FA Cup has a problem. Every year, there seems to be more debate about the ‘magic’ of the cup. From what used to be the most prestigious footballing competition

NBA’s foray into Facebook Live excites fans – but only in India

On Sunday, the Golden State Warriors beat the Sacramento Kings in the first regular-season NBA game to be streamed on Facebook Live. Although other pre-season and exhibition games have been

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Nike targets our flabby social media habits in new ad campaign

2016 is over bar the shouting at New Year’s Eve parties, and 2017 is moving into position. Cue resolutions, poorly followed fitness regimens and diets abandoned by the end of

2017: The year Twitter brings internet live broadcasting to the main stream

2016 was the year when Twitter pushed the limits of its engagement with live sport. Ever since its inception, Twitter has been the one social network that lends itself perfectly

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Live video could make the influencer landscape unrecognisable in the coming months

Last week, the Economist published a handy little chart to show just how much money social media influencers can make just by posting to their social channels. Quite a lot

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The world of sport shows how Facebook and Twitter are reaching a tipping point

It’s interesting how technology creates fads and how the further we go, often the further we look back. Sometimes we look back to a technology we discarded long ago as

Roger Federer shows that Facebook and Twitter live streaming is the future of fan engagement

Is live streaming a new dawn for social media in sport? Tomorrow (22nd December), Roger Federer will live stream one of his practice sessions on Twitter – or so he

Stade de Reims closes down all its social networks for the Champagne derby

There’s a big derby in France’s second division, Ligue 2, on Monday night. Perhaps you didn’t know that! Well, with falling attendance rates at football games in France, teams are

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The top most-followed footballers on social media is a surprising list

When it comes to footballers on social media, there seems to be a new gaffe of some kind making the news every week. Now and then, there’s something good to

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Dallas Mavericks blaze the trail on emerging streaming formats

The Dallas Mavericks last week became the first team in the NBA to join streaming formats Roku, Live.ly and Musical.ly, as sports teams rush to engage audiences by seeking out