Tag "Sky Sports"

Super Bowl LII doesn’t need any hype, but NFL UK has skin in the game

Sunday night’s Super Bowl game doesn’t need any extra hype, but Tom Brady v Jay Ajayi is an irresistable storyline.

Broadcasters must learn from the mistakes of the internet’s past

Are broadcasters making the same mistakes publishers made at the beginning of the internet?

Will OTT take over, or is the cord-cutting phenomenon really a red herring?

As Sky and BT Sport announce they’ll share their content, we ask if the cord-cutting phenomenon is really a red herring.

The role of live-streaming in the soap opera sporting culture

If viewing figures are falling, and it’s not down to streaming, then why are media rights deals soaring higher than ever before?

Esports 0 Comments

Formula 1 Esports Series: Why we should think differently about Esports

As Dan McLaren reported yesterday, the Formula 1 Esports Series semi-finals took place at Gfinity in London on Tuesday night. Dan wrote about his experience of watching the event live

Man United chief predicts major development in TV rights landscape

Amazon and Facebook will join the bidding for Premier League broadcast rights, or so predicts Manchester United chief Ed Woodward. On a regular conference call with investors, Woodward made the

Sports broadcasting and social media platforms: A symbiotic relationship?

Social media services offering online streaming are seen as the upstart challengers to traditional sports broadcasters – but the relationship can still be a symbiotic one.

Digital Sport London: What we learned about the future of sports broadcasting

With representatives from traditional broadcasting platforms, online streaming providers and sporting rightsholders, the future of sports broadcasting was dissected from all angles at our Digital Sport London event.

Transfer Deadline Day: Why success on the pitch now starts with success off it

This is a guest post by Matt Bush, Director of Agencies at Google UK It’s difficult to tell what is more dazzling; Jim White’s beaming smile, his impossibly bright yellow

Digital Sport Events 0 Comments

Digital Sport at Soccerex: An exposé on fan-generated content and influencer marketing

On Monday, the final Soccerex event to be held in Manchester will begin. It’s a big-name event that brings together the great and the good from the football world, showcasing