NBC Sports and Sky Sports to simulcast content at next week’s Players’ Championship

In their most recent collaboration since NBC’s parent company Comcast took over Sky Sports last September, the broadcasters from both sides of the Atlantic have agreed to simulcast live PGA Tour coverage from The Players Championship, which begins on the 14th up until the 17th of March.

Sky Sports will bring to its UK viewers coverage from NBC’s golf service the Golf Channel.

The crossover will ensure that dozens of hours of content including live news, analysis, and features from NBC will be shown on Sky, boosting the British broadcaster’s.

Sky Sports will rebrand its Sky Sports Golf channel, which will be called Sky Sports: The Players for the duration of the tournament and will feature the NBC programming.

“The return of the Players [Championship] to March helps improve the rhythm of the golf calendar with six straight months of six championship events,” said Mike McCarley, president of NBC Sports golf programming in an exclusive interview with SportsPro.

“We targeted the Players because there was an opportunity – with the right amount of time to plan and the right amount of resources on the ground – to try to create an extensive collaboration.”

The tournament simulcast is the first in which the US and UK based networks will collaborate in after NBC’s parent company, Comcast, finalised a US$39 billion takeover of Sky last September.

“The collaboration between Sky Sports and NBC Sports will help us both better serve the sports fan by providing more in-depth coverage of The Players than ever before, McCarley.

“Together with Sky, we’re able to enhance the fan’s viewing experience and elevate the collective coverage in both the US and Europe.”

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Darpan Mangwani
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Darpan is an avid sports & marketing fan and shares his thoughts on industry-impacting news. Connect with him on LinkedIn!

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