Tag "NBA"

How the NBA can help VR on its route to the mainstream

VR will face some problems breaking into the mainstream, but with organisations like the NBA embracing tech so wholeheartedly, they’ll have a much easier time.

NBA’s #NBAVote campaign is already smashing engagement across the web

The NBA’s online voting campaign to pick the 2018 All-Star participants is sure to get massive online engagement.

What can sport learn from brands like Adidas and Netflix?

In 2018 plenty of new companies will be set up and many will thrive. Some might even go on to become recognisable names all around the world.

Digital Sport Morning Briefing: Wed 20th Dec

This morning’s reading list brings together a curious mix of AI gloves for UFC (!), mobile ticketing, a guide to social video views, PWC’s research on live sports & cord

Twitter’s year in review: still sporting platform that knows its niche

Twitter has published its year in review, on the back of Instagram doing so last week: a selection of the most retweeted tweets around the globe of 2017, showing what

Digital Sport London Event: Secrets to the UK growth of the NFL and NBA

At our last Digital Sport London event of the year, we heard about what it’s like to take a US sport to the UK. Here are some valuable insights we learned from the evening.

Former Manchester United player could show US Soccer how it’s done

The latest #DSLondon panel event brought together representatives from the UK arms of NBA, NFL and UFC to talk about what it’s like attempting to break a sport into a

Intel’s move to bring VR to the NBA all-star game could be a game-changer

As virtual reality (VR) aims to become more and more mainstream, the first thing it has to do is offer something much better than or different to what’s out there

Five Ways the NBA is Educating Its UK Fanbase

This is a guest post by Emily Clark, Marketing Manager at Surrey Cricket. American sports have infiltrated the European market in recent years. Both the NFL and NBA sell out fixtures in

NBA’s innovative use of Instagram Stories should be an inspiration to others

This week, the NBA returned for a new season, eagerly anticipated by fans following an amazing trade this summer. As the biggest sports league in the world in terms of