Tag "NBA"

ESPN and Sky Sports are showing how sports broadcast models are changing

Changes to the subscription models being used by broadcasters in both the US and the UK show how sports coverage is moving with the times.

NBA focuses on a younger audience with cross-platform social media engagement

The NBA’s social media team is smashing engagement across all the social platforms.

NBA experiments with microtransactions for the final quarter of games

The NBA could be about to offer fans the ability to pay for just the final quarter of its games from now on – just in time for the arrival of the playoffs.

Zlatan the megalomaniac and Pay-as-you-go live streams in today’s Daily Digest

Catch up with the news with the latest instalment of the Daily Digital Digest.

Why Instagram is the main social platform in sport

As all the other platforms experience difficulties, Instagram is growing ahead of the rest. Can it become the main social media platform for sport?

NBA tackles mental health issues with the help of the Headspace app

Such a live issue is a tough on to broach, but the NBA seems to have done a great job tackling mental health issues within its own league.

Digital Sport London: Don’t miss our March event on Esports

March’s Digital Sport London event on esports is not one to be missed.

Why the NHL are right in their approach to esports

The NHL have announced their new esports venture, aiming at participation rather than the glamour of teams. Is this the right approach?

What the Premier League’s social media game can learn from the NBA and PGA Tour

The social media coverage that US sports and the PGA Tour provide is a lesson the Premier League should learn.

Why the European Tour is a lesson in social media done right

The European Tour’s social media output draws a lot of praise, and this is why.