Tag "Marketing"
Facebook Row at Wembley – England v Wales
Last night saw my friend and fellow social media advocate Daan and myself invited to Wembley to watch the England v Wales Euro Championship qualifier. What was the social media twist you may ask….
20,000 tune in for 1st ever FA Cup game live on Facebook
1,149 people turned up to the stadium in Ascot (a great result for the club) and over 20,000 people tuned in to Facebook to watch the game online. This could have been seen as a gamble by the FA and Budweiser UK as this had not been tried before
Indesit to Launch Football Social Media Campaign
Indesit has appointed We Are Social to manage its global social media activity for its sponsorship of four European teams, including Arsenal and AC Milan.
Creating Great Online Content: Novak Djokovic impersonates Maria Sharapova!
By producing a really funny, sharable video and associating with it is a great way for a brand to use the digital space and change the way people (consumers) perceive it. This is one ways brands should be using the digital space should be for.
Guide to Facebook EdgeRank and Insights – what you need to know and why
My recent days have been filled with Facebook Insights….an exciting life I lead you can see! The interesting part from my perspective has been to look beyond the fans counts and see what is really happening on pages
Budweiser to Show Opening FA Cup game live on Facebook
Budweiser have announced that they are going to kick off their sponsorship of the FA Cup by broadcasting the opening game on their Facebook page!
Social Media: A World Without Numbers
Social Media efforts are measured in terms of how many fans you have, or gain in a certain period of time, the number of comments made on a post and number of ‘likes’ made. Is this right way or are we too obsessed with the numbers?
Women’s Beach Volleyballers sign deal to display QR code on their rears!
In a sponsorship first, I’m pretty sure I’m safe in saying that, we will see the much loved QR code being used on an athlete. Top British players Zara Dampney and Shauna Mullin have agreed to a lucrative test sponsorship with Betfair where they will be displaying a QR code on their much pictured backsides!
Vauxhall Football – The Big Pitch & Retro Restyle Facebook Apps
npower aren’t the only ones ramping up their football sponsorship efforts this week. The recent sponsor of all the home countries, Vauxhall, has started to make a push using its Facebook page.
Great Digital Campign by Oakley – ‘You Vs’ Mark Cavendish
If you are a fan of first person films and like to see something more interactive then look no further than this latest creative for big summer campaign by Oakley called ‘You Vs’.
