Creating Great Online Content: Novak Djokovic impersonates Maria Sharapova!
Just found this video via Twitter and wanted to share it with you. It is not only exceptionally funny but shows how a sports brand has managed to tap into one of its athletes personality to bring about a really funny, well executed piece.
We know all about Novak Djokovic (@DjokerNole) and his famous impersonations and exuberant personality. What better way then to take this on board and create new material based around the player and his alter-ego’s?!
Anyway, watch this and enjoy.
They are not the first brand to attempt this and wont be the last. But by producing a genuinely funny, sharable video and associating with it is a great way for a brand to use the digital space and change the way people (consumers) perceive it.
I was involved, indirectly, with this video that again delivered something unexpected that had nothing to do with product. It helped link the player and the brand whilst delivering something genuinely funny and interesting.
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