Tag "Marketing"
Under Armour Interview: Blair Tripodi
Karl Lusbec recently interviewed Blair Tripodi, Under Armour’s International Marketing Director. Blair has an extensive marketing experience and worked for the US Olympic Committee for 6 years as Director NGB Marketing, Director of Consumer Products and Brand Marketing Director
Real Madrid and Social Media
To find out more about how Real Madrid are approaching social media, Ash Read recently spoke with Real’s Digital Business Manager Oscar Ugaz about social media and the clubs digital strategies.
India Rising
Rick Liebling on how F1, Cricket, YouTube and Mobile will turn India into the hottest Sports Market in the World
Does Cricket Get Social Media?
Following on from Ash Read’s article on the Facebook and Twitter Premier League, Daniel McLaren decided to take a look at one of our other major sports…cricket.
Connecting Brands and Clubs
Sponsorship and Marketing consultant Rick Liebling looks at the links between top brands from European football (Sport+Markt 2009/10 study) with the Deloitte & Touche Money League of Clubs with some interesting results.
App-solutely Fabulous: the new BBC Sport app is coming!
Article from new UKSN writer Alex Armstead, producer on the Channel 5 programme ‘The Gadget Show’. He discusses news that his week the BBC announced that, from April, it will offer iPhone applications for its news content; with a sport one to follow in June.
The Battle for Seventh? No Thanks
The Guardian’s ever-excellent David Conn’s report on Monday that the Premier League is proposing to introduce a play-off for the final Champions League place is the sort of story which gets people talking from the boardroom to the pub.
3 Powerful Players
According to a Sport+Markt survey, Sportswear brands adidas, Nike and Puma are the most recognisable football sponsors in the top five European markets. Nike, adidas and Puma all will play a key marketing role on the pitch during the FIFA World Cup 2010. Indeed, with 12 teams qualified for the event, adidas is leading the way, followed by Nike with 9 teams and Puma with 7 Federations attending…..
