Tag "Marketing"
adidas use augmented reality to help launch new Scotland kit
In a similar move that Mindshare used when coming up with a new way to help people interact with the Lynx ‘Angel’, adidas UK used the same technology to help fans get closer to their Scotland heroes.
QR codes, Twitter transfer suggestions, Endzone Hashtags and much more
Welcome to the first of a new weekly feature. There is only so much you can write about on one site and there are many out there doing a great job in breaking the latest happenings in the world of #DigSport. Here is a mashup of the ones that have caught the eye in this last week
9 steps to a successful influencer outreach programme
Here I look at how a club, governing body or brand can set up a successful influencer outreach programme with 9 key areas to concentrate on.
FC Barcelona and Chelsea score firsts with Google+ Branded Pages
Just as Google announce that businesses can now have their own pages on the platform (after them being taken down upon the launch of Google+ back in July) then FC Barcelona and Chelsea also come out and say they are one of the first to join the platform along with Burberry and Pepsi.
Exclusive: new England Facebook app launched
Ever fancied being a commentator for an England football game? Do you have the wit, voice and knowledge to be a Martin Tyler or John Motson….or are you more of a David Pleat or Trevor Francis?
Arsenal – build a banner Facebook app
Arsenal are again showing the way in engaging with fans with this crowdsourcing idea. To help the club celebrate next years 125th anniversary they have reached out to the fans.
Man City’s YouTube Partnership: An In-Depth Look
It has been well publicised recently that the world’s richest football club have taken the step of getting a YouTube brand channel. To many this may get a ‘so what’ reaction and many of the articles so far have only mentioned the news and not looked into what this means to the club and for football.
Facebook changes and what they mean
Last week Facebook held its annual F8 conference where it announced a raft of changes that will come into effect in the coming weeks. Here’s a quick look at what is worth taking note of.
Valencia promote Twitter account on their shirts
You may have seen me tweet about this last night and it is something that is really interesting and will set many minds ticking at different sports organisations.
adidas competition to win Champions League tickets
an interesting concept by adidas that brings some fun to a competition entry using video without making it to difficult to put together. What would you do for tickets?
