Welcome to the first of a new weekly feature.  There is only so much you can write about on one site and there are many out there doing a great job in breaking the latest happenings in the world of #DigSport.  Just click on the title links on each one to find out more.  Here is a mashup of the ones that have caught the eye in this last week;

Hashtag in EndZone

In what’s believed to be a first for college football programs (and anywhere else to be honest),Mississippi State has painted #HAILSTATE — the school’s traditional rallying cry and fight song — in its north endzone.  An interesting way to get your hashtag out there and encourage people to use who are both at the game and watching on TV.

FC Barca broadcast NextGen game v Celtic live on YouTube

From the clubs FCBMasiaES YouTube page, the club last night showed live coverage of the Next Generation game between themselves and Celtic.  Showing great use of content that is tied to any networks and thus is theirs to distribute as they please.  You can still watch the game in its entirety on the page.

Real Madrid latest team on Google+

A little bit behind their bitter rivals in getting onto the latest platform for brands.  Lost out on the PR around being a launch partner but may make up for it in their proven use of content and connecting with their fans (their Facebook page gets much more interaction than Barcelona’s each week despite being of around the same size).

Toulouse FC press conferences to go live on internet

Again a club utilising content that they have some control over to connect with fans and show those who cannot make it to such events to watch from wherever they are. (note: article is in French)

 Real Madrid partners with Cisco to offer highest tech stardom

This piece of news was shared by several sites in the last week as one of the biggest clubs in the world partners up with one of the biggest tech providers to help bring the digital experience to the stadium.  Such places are notorious for having bad connections for mobile with so many people trying to call, text or get online in a small space.

NBA stars chat to fans on Google+ hangout

Basketball stars LeBron James and Dwayne Wade get to grips with the Google+ hangout feature on LeBron’s own page.

What niche websites can do for your brand

Man United and Fulham are mentioned in this article about the use of niche websites and how they can benefit/hinder those who try to form their own communities away from Facebook, Twitter, Google and their own website.

PSG shirt complete with QR code

This article does what it says on the tin (note: french article) and shows the new PSG shirt complete with QR code that fans can get their hands, and phones, on.  Not sure if this one will catch on.

QPR owner asks for fans suggestions on transfer targets

In a rather novel move this morning, Tony Fernandes – the QPR owner and Chairman – used Twitter to ask for ideas about the types of players Queens Park Rangers fans wanted to see in the future. Fernandes has been a huge advocate for Social Media in the last few months he has been in charge at the Premiership side, having seen the fruits of success in previous businesses Air Asia and the Lotus F1 team. Fernandes was quick to mention that QPR manager, Neil Warnock, called the shots in terms of transfers – but he was interested to hear about the fans hopes/expectations.