Tag "fan engagement"
Your Digital Sport Morning Briefing: Friday 1st Dec
Welcome to our new daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and
Cardiff City show togetherness at all areas of the club is key to success
For some clubs, a club slogan is just a pithy agglomeration of words, but Cardiff City seem to be taking it to heart. Their hashtag, #CityAsOne, promotes togetherness and unity
Five Ways the NBA is Educating Its UK Fanbase
This is a guest post by Emily Clark, Marketing Manager at Surrey Cricket. American sports have infiltrated the European market in recent years. Both the NFL and NBA sell out fixtures in
Chelsea launch Technology Hack aimed at enhancing the fan experience
This week, the Chelsea Foundation have launched their first ever sports technology hack at Stamford Bridge. The event lasts all week and brings 15 sports technology businesses together to learn
Bayern Munich’s use of Instagram Stories polls shows how useful it can be to clubs
The new Instagram Stories voting function is less than a month old, and as such, we’re still getting used to it. When new functions arrive, it always takes a while
Miami Dolphins team up with Deezer to launch innovative partnership to excite fans
This week, music streaming platform Deezer became the official music partner of NFL team the Miami Dolphins, launching an exciting new partnership that could have interesting results for fans of
Blackpool’s AR Match Programme is the Future of In-Stadium Engagement
This weekend, League One side Blackpool became the latest club to use augmented reality in their matchday programme. It seems to be the new trend among football clubs trying to
Arsenal’s clear summer planning pays dividends for fans
The weekend saw the Premier League return after its summer hiatus, and after two months of transfer announcements and club social media accounts attempting to fill the void, the big
Man City launch new platform for fan-engagement
Today (August 7), Manchester City launched their newest fan-engagement platform as part of the club’s ‘Cityzens’ scheme – the club’s network of fans offering rewards and benefits for their fans’
Top football clubs might want to cut back on Facebook, but they’ll find themselves trapped
Last year, Facebook had been paying football clubs to produce videos to be posted on their accounts on the social media platform. As Facebook Live grew and the rise of
