Your Digital Sport Morning Briefing: Friday 1st Dec
Welcome to our new daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and get an overview of what’s happening in the world of ‘digital sport’. Get in touch with me at @danielmclaren if you want to get in touch or see any articles/videos/tweets that catch your eye for me to include in Monday’s roundup.
Formula E chooses Motorsport.com as official digital media partner (motorsport.com)
Now that Formula One has packed up for the winter, Formula E will be stepping in to fill the motorsport gap for fans, and writers, alike. Working together with a massive publisher as Motorsport.com is (more than 214 million page views per month across 28 global editions in 81 countries in 17 different languages). to really get the message out to fans. Providing unique content and working with them on what works for their readers/viewers means it has the potential to develop new fans.
How Social Media Has Changed Everything For Sports Fans (bandt.com.au)
We all love a good infographic and this is a good one. There are 8 different sections that cover everything from ‘big sport events on social media’ to ‘popular international sports organizations’. Everyone can pick something out of this in a very topline way and is interesting. Not the most in depth but then it never is its from a betting brand looking for some PR.
La Magica Land (AS Roma)
Opening tomorrow, “La Magica Land” is the new, interactive and multisensory village dedicated to all the fans of AS Roma located within the Foro Italico Park. The new Fan Zone is designed for fans of all ages, with entertainment activities that you can immerse yourself in the 360 degree AS Roma universe with your friends, and share your passion for giant colors on all social network. The club are constantly at the forefront of fan engagement and technology at the moment, and long may it continue!
Where do Formula One Teams Rank on Social Media? (Redtorch.co)
An agency that produces regular good reports on our area is Redtorch. In their latest offering they take a look at how the new owners, and push towards digital, has taken effect. Worth a download and read if you’re into F1.
DIGITALSPORT.co HEADLINES
Digital Sport London Event: Secrets to the UK growth of the NFL and NBA
Perform Group’s Goal.com snaps up UK media rights to the FIFA World Club Cup
Instagram’s continued growth shows it’s surpassing Twitter, and everyone has to react
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