Tag "fan engagement"

Man City in groundbreaking new robotics partnership

Over the last few years, football has been catching up with the technology curve. For a sport that is so popular around the world, it often lags behind other sports

Data and Fan Engagement: The Symbiotic Relationship

Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.  

Everton’s latest innovation set to boost digital engagement

Everton has launched a new, fully-integrated website reward programme designed to increase engagement between fans, the club and club partners. It is the latest innovation to come out of the

Fan engagement as a strategic advantage

Next month, on 13th April, I will be chairing what promises to be the most interesting/inspiring panel session at the Sports Analytics Innovation Summit!

Boosting digital fan engagement at the FEB Hack Day

Back in November of last year, digital product consultancy FEB ran their Hack Day, matching leading UK sport organisations and tech developers to produce concepts to simplify the offerings for fans and keep them coming back.